What ho, chaps!
Before proceeding, let’s take a moment to examine this splendid blog that you are now reading. It was created by my chum Anna Rydne, who has amazingly managed to build the whole thing from scratch in under a year.
I read it regularly, as I hope you do too. Normally I leap onto each post as it is published, but if I miss one I always catch up later when time permits. The content is always fresh, packaged in an entertaining format, and invariably relevant. It is also updated with impressive frequency – a feat that as a fellow-blogger I admire greatly. Considering how much Anna has accomplished in such a short time, one can only assume this blog will be soon scaling the heights to blogosphere stardom. I, for one, will enjoy watching this ascent immensely.
Gollum, also known as Sméagol, and obsessed with the ring in in the Lord of the Rings, is most often thought of as a small slimy creature, mostly evoking disgust among characters he’s in contact with.
Looking a bit closer, Gollum is not an entirely one-dimensional character. He’s definitely more multi-facetted than many of the other characters in the epic story. He’s more real, more human than most and there’s actually a few things you can learn from Gollum when it comes to personal branding.
What if something goes wrong in your business? Have you ever thought about what you would do if you have to rebuild your reputation and renew your customers’ trust? This article will take a closer look at that particular situation.
Unfortunately it’s not. The letter of recommendation, which actually is a video, belongs to Katie Owen, aspiring morning show news anchor and TV host.
“As a soon to be reporter/anchor I was thinking what can I be to be different? And then it hit me. Why not interview your past employers on camera, and put it on your website so you can e-mail it off. And I did! I interviewed, set up the cameras, white balanced, recorded, tracked the audio levels, and edited the video myself”, Katie explains how she came up with the idea of making a video out of her professional references.
Imagine that you call your doctor to leave a message on her voice mail, and is met by an answering voice that sounds like Marlon Brando in the Godfather. I guess you would be a bit confused. It’s not what you expected, right?!
To pick a voice for your answering service, training course or advertisement, is a very important part of your business’ communication. Your customers will relate your brand with the type of voice you pick, so make sure you choose your voice talent carefully.