![Communicate [your] Skills](http://communicateskills.com/wp-content/uploads/2012/12/header450x60px.png "Communicate [your] Skills")
How To Incorporate Video Into Your Social Media Strategies On A Limited Budget
This year, it’s all about video. As the mini-video-taking Vine app recently hit the top of the charts for free apps in the U.S., everyone seems to record their own videos and post them online.
Why? Because people are watching it!
Andy Warhol once said: “I don’t read, I just look at pictures”. That’s what we all do today.
4 Aspects To Consider When Choosing Voice Talent For Your Business
Imagine that you call your doctor to leave a message on her voice mail, and is met by an answering voice that sounds like Marlon Brando in the Godfather. I guess you would be a bit confused. It’s not what you expected, right?!
To pick a voice for your answering service, training course or advertisement, is a very important part of your business’ communication. Your customers will relate your brand with the type of voice you pick, so make sure you choose your voice talent carefully.
The Most Captive B2B Pinterest Boards You’ve Ever Seen
Pinterest isn’t only for crafters, fashionistas or diy addicts, even if those niches because of their highly visible nature, are among the most popular on the platform. Even business2businesses can utilize this fast growing community with one of the highest click-through rate on social media today.
Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes
Consumer brands been on Pinterest for a while, since it’s the best suited platform for visible content. With 48,7 million users (April 2013) and explosive growth, there’s big potential even for b2b companies to establish themselves on the platform.
10 Tweetable Ways To Fail at Social Media Marketing
Social media marketing is different from traditional advertising, direct marketing or public relations. To succeed in the field, you must learn to play by it’s rules, and they might be unknown to you if you’re used to do offline marketing.
How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis
Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department.
Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call, and there were giggles when I introduced myself as Mrs Snowman.
Killing An Intranet: You’re The Only One Who’s Going To Cry
Long time ago, I was subject to a company reorganization (one of several I’ve been through). At that time, I was running a company newspaper, and the management had decided to let the corporate knife cut the costs.
Merging the paper with the existing intranet was no knockout, neither for me nor my fellow co-workers at the comms department. However, it turned out to be for some others in the company.
4 Things @MrsJLSnowman Learned Me About Online Communities
Online corporate space mostly offers customer service, or is littered with hard sell marketing.
Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand.
It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about the John Lewis Christmas ad, the festive season and snow.
Social Media: 7 Actions To Copy From Ikea’s Content Strategy
If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand.
Therefore, as a devoted brand advocate, I wanted to check out Ikea’s social media strategy; curious to know if it is as innovative as their products.
How I Brandjacked John Lewis And Ended Up in Twitter Jail
This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“.
Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily Turner set up a Twitter account with the intention of sending a few joke tweets to John Lewis. But things escalated quickly, and soon she found herself at the helm of Twitter account boasting some two and a half thousand followers.
