“My name is Sherlock Holmes. It is my business to know what other people don’t know.”
The quote above is from the famous book The Adventures of Sherlock Holmes, but it’s pretty much the same in the internal communication sector.
Do you commit these unspeakable horrors in your business presentations? Just because it’s Halloween and you bought fright make-up doesn’t make these PowerPoint wrongs right.
A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing wisdoms with your friends. As banal they may be, there are still things you can learn from them. [tweet this] In this post, I’ll show you how to incorporate meme lessons into your personal branding activities.
Gordon Gower wrote me already a month ago asking me how I planned to celebrate my first blog anniversary coming up in the end of July. To be honest, until now I had no idea.
It’s hard to to find reliable data on just how many blogs there are, but a current estimate based on data by Technocrati says 450 millions active English language blogs. Blogging.org claims that 60 percent of all businesses have a blog. And WordPress says that 329 million people view a blog. Each month.
If you consider to launch a business blog, there are great impact possibilities and also great competition. But don’t let the latter stop you. By doing it right, business blogging can work wonder by establishing your firm among target customers, and to enhance your sales.
What ho, chaps!
Before proceeding, let’s take a moment to examine this splendid blog that you are now reading. It was created by my chum Anna Rydne, who has amazingly managed to build the whole thing from scratch in under a year.
I read it regularly, as I hope you do too. Normally I leap onto each post as it is published, but if I miss one I always catch up later when time permits. The content is always fresh, packaged in an entertaining format, and invariably relevant. It is also updated with impressive frequency – a feat that as a fellow-blogger I admire greatly. Considering how much Anna has accomplished in such a short time, one can only assume this blog will be soon scaling the heights to blogosphere stardom. I, for one, will enjoy watching this ascent immensely.
Gollum, also known as Sméagol, and obsessed with the ring in in the Lord of the Rings, is most often thought of as a small slimy creature, mostly evoking disgust among characters he’s in contact with.
Looking a bit closer, Gollum is not an entirely one-dimensional character. He’s definitely more multi-facetted than many of the other characters in the epic story. He’s more real, more human than most and there’s actually a few things you can learn from Gollum when it comes to personal branding.