You And Your Social Media Marketing Are Not a “We”

Social media marketing is not about self-promoting. It’s not about “I”, “we” or “our”. Social media marketing is not about you and your business, it’s about the customers. It’s about bringing customer value. More »

What a Little Black Dress Can Teach Brand Managers About Social Media Marketing

Social Media Marketing is the new black. Today it’s as necessary in a brand manager’s marketing mix as the little black dress is in any womans wardrobe. More »

Build Your Brand Like Bieber

With a Klout score of 92, Justin Bieber got an almost perfect online presence, which means he’s one of the most influential people in his niche. He reaches those he aim to reach and they listen, reply and pay it forward. He’s got a personal brand that rocks. If you want to be a powerful influencer in your area of expertise, check out this guide on how to build a brand like Bieber. More »

How to Make Sure Your Intranet Escapes the Corporate Knife

Internal comms nightmares come true to communications pro’s from time to time. It is scary: the intranet being stabbed by the financial department’s knife. More »

5 Bullet-Proof Methods To Connect With Your Audience

To know the answer to the question ”what’s in it for me?”, is the most important secret you should know of when you’re about to connect with an audience. More »


This Company Tries Out 25 Different Headlines For Each Article To Secure Viral-Proof Content. And They Nail It. Almost Every Time.

It was probably not long ago since you clicked on something that directed you to Upworthy. Perhaps just some hours ago.


What’s The Point With Killer Content When People Read Headlines Only?

Most people will only read the headline and first lines of an article. That’s why you can be sure that many, seemingly great articles being shared on Twitter or elsewhere on social media, mostly circle around because of their headlines, and not their content.


Visual Content Rules – Don’t Tell If You Can Show [slideshare]

It was a long time ago since the typical Facebook post consisted of plain text only. At least a year, and that’s long in this fast paced new media world.

Nowadays, even grandma posts pics from her latest get-together with the sewing circle. (And even grandma has left Facebook for Instagram).

Sherlock Holmes

Another Year In The Under-Cover Business [Internal Communication]

“My name is Sherlock Holmes. It is my business to know what other people don’t know.”

The quote above is from the famous book The Adventures of Sherlock Holmes, but it’s pretty much the same in the internal communication sector.

7 Deadly Sins to Scare Away Your Audience

Do you commit these unspeakable horrors in your business presentations? Just because it’s Halloween and you bought fright make-up doesn’t make these PowerPoint wrongs right.

How To Incorporate Pinterest Into A Social Marketing Strategy

Pinterest is all about creating powerful images that reach people in some way or another. When Pinterest users like images, they tend to share them, re-pin them, and leave comments. That’s going to draw traffic to your Pinterest account, and ultimately, your site or blog.


What 10 And 1 Memes Can Teach You About Personal Branding

A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing wisdoms with your friends. As banal they may be, there are still things you can learn from them. [tweet this] In this post, I’ll show you how to incorporate meme lessons into your personal branding activities.


People Don’t Like To Read. Stop Upset Them With Text! [Introducing the tl;dr section]

Gordon Gower wrote me already a month ago asking me how I planned to celebrate my first blog anniversary coming up in the end of July. To be honest, until now I had no idea.

busines blogging

Business Blogging: Selling By Conversation

It’s hard to to find reliable data on just how many blogs there are, but a current estimate based on data by Technocrati says 450 millions active English language blogs. claims that 60 percent of all businesses have a blog. And WordPress says that 329 million people view a blog. Each month.

If you consider to launch a business blog, there are great impact possibilities and also great competition. But don’t let the latter stop you. By doing it right, business blogging can work wonder by establishing your firm among target customers, and to enhance your sales.


A Marketing Chap’s Advice On Recognition

What ho, chaps!

Before proceeding, let’s take a moment to examine this splendid blog that you are now reading. It was created by my chum Anna Rydne, who has amazingly managed to build the whole thing from scratch in under a year.

I read it regularly, as I hope you do too. Normally I leap onto each post as it is published, but if I miss one I always catch up later when time permits. The content is always fresh, packaged in an entertaining format, and invariably relevant. It is also updated with impressive frequency – a feat that as a fellow-blogger I admire greatly. Considering how much Anna has accomplished in such a short time, one can only assume this blog will be soon scaling the heights to blogosphere stardom. I, for one, will enjoy watching this ascent immensely.

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