I Was Freshly Pressed! Here’s Why.

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The other day I got an email in my inbox: the editor of WordPress wrote that they picked my post Head in the Klout: My Score Went Up. How About Yours? to appear on the Freshly Pressed section on the WordPress home page.

I headed over to their site and found that they only chose 19 posts each day out of over 1.1 million new posts.

How is it possible to be picked out of all these great posts? I got this motivation from WordPress and I have some qualified guessings of my own that I will present to you further down in this article:

“We enjoyed your discussion of the “new and improved” Klout — it was interesting and resourceful, with a touch of personal. We know the rest of the WordPress community will enjoy it, too. Your post will appear on the site in the next day or two, so get ready to welcome your new readers.”

Pretty sweet, isn’t it? I’ve worked really hard with putting my blog together over the summer months and when I launched it in the beginning of August, I had quite a clear picture of what I wanted to write about. I’ve got an editorial calendar set up and quite a lot of posts scheduled for going live on different days during the autumn.

But the Klout story was not planned in the calendar. Klout was something I stumbled upon in the beginning of last week and wanted to do research on. And on the day I published my first Klout post, Klout changed their algorithm and the topic was suddenly highly up to date. It was both necessary and perfect timing to write a follow-up post on the first one. In the second story I took a more personal approach to the subject, since I wanted to illustrate how Klout affects people on a psychological level.

I was a little bit concerned that the text had gone too far on the personal side, but obviously that was the extra touch that the editorial team at WordPress were looking for. There’s a lot of blog posts about Klout out there, but not so many with a storytelling angle. That’s why mine Klout story stood out from the crowd.

Here are some further reasons why I believe WordPress picked my story:

  • My post was readable: I divided my text into short blocks to give the reader a better overview. (If I go to myself: I often scroll through articles to see if it’s something in it for me, and big chunks of words make me run away immediately. Such texts never get my attention).
  • I had two relevant images which divided the text into different parts. (First a personal story, then facts and at the end a reflection of the human psyche).
  • I submitted a video for those who want to watch instead of read. It creates freedom of choice for the readers: some only watch, some only read and some do both or a bit of both.
  • I provided links for further reading. I chose the links so they would reflect different opinions in the Klout debate. I also provided a link to my initial post on Klout.

This is my recipe for writing engaging blog posts that stand out from the crowd. What is yours? Please share in the comment box below!

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

17 Responses to I Was Freshly Pressed! Here’s Why.

  1. Congratulations, Anna. You do good work!

  2. Word Ninja says:

    Great news, Anna. Congratulations!

  3. kmstrand says:

    Great job!
    I noticed that overnight my Klout score went up when they tweaked the algorithm. Any other tips are welcome!

    • Anna Rydne says:

      Interacting! That’s my best tip for raising Klout score. As they monitor more than 400 parameters these days (compared to previously 100) suggest that the more you do online the more your Klout score will raise. Go to Klout’s homepage and see which platforms they measure. It’s not just Facebook and Twitter that matter anymore. But make sure you have fun when doing it. Making Klout into a job is no point. Good luck to you!

  4. Do you have the opportunity to turn down being freshly pressed?

    • Anna Rydne says:

      I guess so. You can probably write back to the editor and say you don’t want the opportunity. Most people who blog want readers though. I suggest that if you by any reason don’t want people to read your blog, go to privacy settings and make it private. You can also set passwords for certain blog posts if you’d like to invite special readers only.

  5. lipstickchat says:

    Congratulations! I so enjoy reading your posts. They are interesting and informative. Your article was my first exposure to Klout and I have been talking about it nonstop since.

    Keep up the good work. You have quickly become a welcome addition to my morning reading routine!
    Sincerely,
    Becky

    • Anna Rydne says:

      Thanks Becky! I’m so happy to hear that you like my blog. That really inspires me and keeps me on track!

      Klout is fascinating, I’m the first to admit it. Have you ever heard about PeerIndex and Kred? It’s pretty much the same. Check them out and see if they measure your online influence in the same way as Klout!

  6. […] I was Freshly Pressed! Here’s Why. (communicateskills.com) […]

  7. Congratulations!that is indeed an honor to a desrving person. I like your take on the pressing freshly. Sometimes the reasons given do not match the reasons awarded

  8. […] I was Freshly Pressed! Here’s Why. (communicateskills.com) […]

  9. […] This post was chosen as one of 10 out of about 1.000.000 new posts published every day to appear in WordPress.com’s Freshly Pressed section. Read more about it here. […]

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