Is Text Over Photos the Death of Quality Content?
My headline for Tuesday’s post was Why Writing Text Over Photos is the Next Big Thing. I’d like to stick to that subject by discussing if this light-hearted way to digest information will kill the readings of longer and more quality packed articles.
May there be risks involved with this new trend? Does writing on photos indicate the death of longer, more insightful articles and stories?
Well, I don’t think so. But I think it’s the death of boring writing. Journalists and communications professionals must learn to present their content better. People read less that you think and if you don’t present it well or structure your article in an interesting way, you’ve killed your text right at the start.
You must also keep in mind that people have less and less time for your message. We’re experience an overflow of information every day and when so many sources compete of readers’ attention, your message must stand out, it must be clear and easy digested and your text must be worth your readers time.
The same principles rules whether you write for external or internal readers. Employees don’t say to themselves “Oh, this is boring, but it is from my company so I read all of it anyway“. No, they react exactly the same at the workplace as they do in their private life. Isn’t the text interesting or relevant to them, they won’t read it.
So, looking at the new photo+text trend as a way of challenging dull content, I think the trend only will benefit readers, even of longer stories.
Where do you think this text over photos trend will go? Will it grow even bigger or will we get bored with it? Do you think it will affect the way we digest information? Please share in the comment box below!
- How to Write Cohesively for Effective Content Marketing (acumium.com)
- What makes great content and not so great content? Great content is written for the reader, poor content is written for the writer. (webcontentrx.typepad.com)
- Why Adding Text Over Photos is the Next Big Thing (communicateskills.com)