The New Rules: Promote Your Excellence [infographic]

I have recently written a couple of posts about personal branding: How to Keep Your Career Alive and Without Personal Branding Your Career is Dead. When you have a clear idea of what your personal brand is, it’s time to communicate it. Hard work is the foundation of success, but it’s not enough. If you’re going to get the opportunities you want, you need to make your excellent results visible to others. It’s the new rules. Therefore, I’ve made an infographic showing some good tips on self-promoting without looking self-centered.


How do you promote your personal brand? Do you have other tips? Please share your experiences in the comment box below!

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for once a month. She holds a bachelor's degree in psychology. Contact her at

2 Responses to The New Rules: Promote Your Excellence [infographic]

  1. I like your point that personal branding is not just about the individual but also the teamm they’re part of. I’ve seen blogs and twitter feeds from people I follow that oversll give me a positive picture of their employer. I thunk a strong personal brand brings other benefits from your work as the rich interactions with a wider community bringsmgreater learning opportunities.

    • Anna Rydne says:

      I agree with you, Amanda. I truly believe that if you are going to succeed, you have to co-operate with others along the way rather than stepping on them. I also think personal and employer branding go hand in hand. Thanks for commenting!

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