Build Your Brand Like Bieber

personal brand

There was a time when Justin Bieber was the only person in the world with the perfect Klout score, (he had 100), but it changed when Klout altered its algorithm in August 2012. Still, with a Klout score of 92, Bieber got an almost perfect online presence, which means he’s one of the most influential people in his niche. He reaches those he aim to reach and they listen, reply and pay it forward. He’s got a personal brand that rocks.

personal brand

For you who want to be a powerful influencer in your area of expertise, I have put together 18 life lessons learned from 18 year old Justin Bieber. Check out this guide on how to build a personal brand like Bieber.

You can watch an animated presentation of this article here: Bieber’s Personal Brand Prepared For The Future

1. Create epic stuff.

Make sure your work is so good that people talk about it. Over deliver, always keep deadlines, be more innovative than anyone else in your niche. Create magic.

2. Develop your personal brand constantly.

Constantly do things that adds value to your brand. A personal brand needs constant monitoring, re-work and invention to stay strong. Don’t fall into the trap of being fat and happy. Instead: stay lean and mean!

3. Don’t lose sight of true friends.

Be aware of ditching your old friends for people who are useful for your career. Make sure to keep those who are your true friends. Justin Bieber claims he’s got the same friends today as he had before his career started. When you are famous, true friends are the only ones who will tell you the truth when you need it. See them as your life compass, your anchor to the ground.

4. Promote yourself while giving cred to those who helped you.

A little humility (or a lot) always helps. You want people to like you, not thinking you’re a snobbish fop. Promote yourself, but say thanks and give cred.

5. Give love to those who support you.

Just like Lady Gaga calls her fans Little Monsters, Justin Bieber calls his Beliebers. You don’t need a name for your fan club, but show them some love now and then. If they’re good at supporting you, they sure deserve it.

6. Don’t be afraid being an underdog.

There will always be people who don’t believe in you.Especially in the beginning of your career. Don’t let them stop you from showing your excellence. Do what you intended to do and let your accomplishments shine. Convince the non-believers and win them over with your great work.

7. Be friendly to your competitors.

You can accomplish even more if you work together with like-minded people and if you help each other out. Success is about sharing. No-one will ever know about your expertise if you hide it from them. Instead: communicate your skills and take lead on your topic.

8. Educate yourself!

Practice! Dig as deep as you can into the topic you like to be influential in. Success takes hard work and don’t come over night.

9. Take a break.

Even Justin Bieber takes a day off sometimes. Recharge when you really need to and get yourself some new energy. Do something completely different to rejoice yourself again.

10. Never give up.

Well, this goes without saying: Never give up. Continue. Persist. Keep on going. Stay. Remain. Proceed. And, when you are tired and want to leave: Carry on a little more.

11. Live and breathe your personal brand.

Be the one you want to be. Want to be the one you are. To be able to envision your personal brand, it can’t be a gap between who you are and the personal brand you nurture. Make sure you and your brand are the same. If not, re-evaluate and re-create.

12. Believe in yourself.

Whatever an outcome of a new challenge will be – believe you’re a winner. It doesn’t matter if you succeed or not this time, because you will eventually. Don’t lose sight of success, it’s just in front of you. Celebrate what you have as well as what you will get.

13. Don’t take yourself too seriously.

Really successful people can be really cool about themselves. You’re professional, influential and serious about it, but there’s no need for you to be unnecessary grave in manner.

14. Find people who support you.

Everyone needs support to get the energy to continue. If those closest to you don’t understand what you are doing or trying to achieve; find others who do. Online friends with shared interests are easy to find and online communities are often very encouraging and cheering.

15. Explore new ideas.

Test your ideas. See if they fly and don’t ditch them just because they seem insane at the beginning. To break new ground you have to think differently than others.

16. Act like a boy scout.

Make people trust you by delivering all the time. Be prepared and be ready.

17. Go offline to get things done.

Don’t let the social media stream distract you when you need to work. Get away from the internet from time to time. You’re not a slave in the digital world. The digital world is here to serve you and to entertain you.

18. Encourage others.

Be a mentor. Share your wisdom. Use your power and influence to help others succeed like you.

You can watch an animated presentation of this article here: Bieber’s Personal Brand Prepared For The Future

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About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for once a month. She holds a bachelor's degree in psychology. Contact her at

14 Responses to Build Your Brand Like Bieber

  1. fawnthomas says:

    Awesome post… I needed that! Thank you.

  2. […] Share this:FacebookStumbleUponEmailDiggLinkedInTwitterTumblrPinterestPrintLike this:LikeBe the first to like this. Read more from The Friday Five blogging, Bosley Real Estate, brand, competition, friday 5, Mark McLean, real estate, social media, toronto ← The Morning Meeting. The Fall Market. […]

  3. Jeszlene says:

    I really like the fact that his klout topics include family. As famous as he might be as a popstar, Justin Bieber is really just a teenager. On The Ellen Show he once mentioned that his mom manages his funds and confiscates his phone as a punishment, which makes his relatable to his fans, and this focus on family life as a teen is congruent on his twitter account, like you mentioned in pt 11, live and breath your personal brand. Also kudos to the kid for giving credit where credit is due to his family, as pt14 states, find people who support you.

    Great article! Would be an interesting side-note too that Bieber used to have a perfect score, pre recent Klout scoring revamp.


    • Anna Rydne says:

      Thanks for mentioning that Bieber previously had a perfect Klout score. I don’t think anyone has a Klout of 100 today, but President Obama is really close to it with a Klout of 99.

      Like you, I like Justin Bieber as well because of his ability to seem just like an ordinary teenager. I guess that’s a part of his splendid brand building, but still – he (and his PR team) does it really good!

      Thanks for taking your time commenting!

      • Jeszlene says:

        There was quite a stir during the pre-klout score revamp criticizing the fact that Justin Bieber had a higher score than Obama, which is partly why the new score has more detailed breakdown of influence calculation =)

        Justin Bieber’s PR team has done some amazing work with crisis management too. Worth every ridiculous cent JB is paying them for!

        No worries love, great blog post to begin with 🙂

  4. […] is the right kind? Well, there are great articles out there that will explain it to you. I can tell you what NOT to do. How do I know? Ask my […]

  5. […] Want to start shaping your own personal brand? Have a look at The Beginner’s Guide To Personal Branding, or learn from the guy with one of the world’s most powerful brands, in the article Build Your Brand Like Bieber. […]

  6. Jane says:

    Anybody that bases their marketing on Klout has no idea what they’re doing. Most useless minute I’ve ever spent reading anything.

    • Anna Rydne says:

      Dear Jane Doe! I’m happy to notice that the article did evoke something in you – even if it was disagreement. I take your comment as encouragement to keep on writing about both useful and useless stuff!

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