The Clue to a Great Story: Make Me Care

Storytelling. You’ve probably heard the term for some years now, even if it’s not a new thing. It’s been around for thousands and thousands of years. But the call for using storytelling as a communication tool is everywhere today. “Use storytelling as a marketing tool, tell your own personal story when networking, educate through storytelling…” It sounds very reasonable, but when you’re sitting behind your desk and trying to create that special story, it isn’t that easy, is it? You’re not just supposed to tell some story, you are supposed to create a story who make people care and act.

In today’s post I have included a video featuring Andrew Stanton, talking at a TED conference. Andrew Stanton has made you laugh and cry. The writer behind the three Toy Story movies, WALL-E and Finding Nemo says that nothing does a greater affirmation than when we connect through stories.

“What this scene is doing, and it did in the book, is it’s fundamentally making a promise. It’s making a promise to you that this story will lead somewhere that’s worth your time. And that’s what all good stories should do at the beginning: they should give you a promise.”

(Andrew Stanton, The Clues to a Great Story, March 2012)

Watch Andrew Stanton’s talk The Clues to a Great Story on TED – Ideas Worth Spreading, and let it inspire your own storytelling.

How do you use storytelling in your personal or professional life? Please share your experiences. I’d love to feature some examples of best practices and creative ideas in a follow-up article. Comment below or send me an email at communicateskills@gmail.com.

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

10 Responses to The Clue to a Great Story: Make Me Care

  1. This is GREAT Anna, thanks!

  2. Hi, I recently featured a round-up of storytelling articles via my internal comms blog, which may be what you’re looking for; http://www.rachmiller.com/?p=2679&quot and http://www.rachmiller.com/?p=2679 Rachel

  3. […] Storytelling. You've probably heard the term for some years now, even if it's not a new thing. The call for using storytelling as a communication tool is everywhere today. "Use storytelling as a ma…  […]

  4. […] Storytelling. You've probably heard the term for some years now, even if it's not a new thing. The call for using storytelling as a communication tool is everywhere today. "Use storytelling as a ma…  […]

  5. […] I have posted some articles about the best way to connect with people through the written word: by making them care. Real People’s Stories Make Other People Care is one of the articles I wrote and as an […]

  6. […] The Clue to a Great Story: Make Me Care Rate this:If you liked this post, please share it! Pin ItEmailDiggShare on TumblrPrintLike this:LikeBe the first to like this. […]

  7. […] The Clue to a Great Story: Make Me Care (communicateskills.com) […]

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