The Clue to a Great Story: Make Me Care
Storytelling. You’ve probably heard the term for some years now, even if it’s not a new thing. It’s been around for thousands and thousands of years. But the call for using storytelling as a communication tool is everywhere today. “Use storytelling as a marketing tool, tell your own personal story when networking, educate through storytelling…“ It sounds very reasonable, but when you’re sitting behind your desk and trying to create that special story, it isn’t that easy, is it? You’re not just supposed to tell some story, you are supposed to create a story who make people care and act.
In today’s post I have included a video featuring Andrew Stanton, talking at a TED conference. Andrew Stanton has made you laugh and cry. The writer behind the three Toy Story movies, WALL-E and Finding Nemo says that nothing does a greater affirmation than when we connect through stories.
“What this scene is doing, and it did in the book, is it’s fundamentally making a promise. It’s making a promise to you that this story will lead somewhere that’s worth your time. And that’s what all good stories should do at the beginning: they should give you a promise.”
(Andrew Stanton, The Clues to a Great Story, March 2012)
Watch Andrew Stanton’s talk The Clues to a Great Story on TED – Ideas Worth Spreading, and let it inspire your own storytelling.
- Storytelling Tips from Pixar (hughgarry.typepad.com)
How do you use storytelling in your personal or professional life? Please share your experiences. I’d love to feature some examples of best practices and creative ideas in a follow-up article. Comment below or send me an email at email@example.com.