I Believe In Little MOO: Some Companies Tell Their Stories So Cute


I got an email from Moo the other day.

It was the sweetest little message I ever received. It was polite in a very cute way and it really melted my heart.

It was the perfect example of good customer care. I’ll tell you more after the jump.

Create 90 different photo stickers

The email came from Little MOO, which I didn’t know existed until now. Little MOO introduced himself and explained he’s “the bit of software” that will be managing my order at moo.com.

He told me all the details about what would happen next, what I needed to do and how I could follow my order. And at the end of the email, he reminded me that he’s just a bit of software – if I have questions I was welcome contact customer service “(who are real people)”.

Read the email from Little Moo

Hello Anna

I’m Little MOO – the bit of software that will be managing your order with moo.com. It will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you.

If you’ve imported your images to MOO from another site, please make sure you don’t remove or change the photos you’ve chosen from that site until this order has been printed, or some pictures may come out blank. (If you’ve uploaded them directly to MOO, then there’s no need to worry.)

You can track and manage your order from the accounts section at: https://secure.moo.com/account. Just use the ‘Login with Facebook’ button to sign in.

Estimated Arrival Date: Thu 16 Aug 2012

Remember, I’m just a bit of software. So, if you have any questions regarding your order please first read our Frequently Asked Questions at: http://www.moo.com/help/faq/ and if you’re still not sure, contact customer services (who are real people) at: http://www.moo.com/help/contact-us.html

Little MOO, Print Robot

“We love to print”

Love at first email

So cute, so sweet. I’m longing for more emails from moo.com.

I will read every single one of them, whether they are from Little MOO, or from anyone else at that company (as long as the person is just as sweet as the bit of software they have).

It’s true, I have never experienced such feelings for any marketing effort who has come my way before. Never in my life. Not until now. Not until Little MOO came around.

Recent update: Want your own MOO?

It’s no secret I love MOO. I love the messages I get from Little MOO, (their print robot), and I love the products they provide: business cards, MiniCards, stickers and postcards – while using your own photos or designs to help your business stand out.

I love the fact that you can choose a different image on every card or item, and to a very good price.

This far*, they haven’t paid me a penny to promote their stuff, but still I do it as often I can. They’re just so cute!

MOO for Business, an account management service for small businesses.

*Note: since I’ll give it a try having ads on my blog, (I need to feed my children), I have recently signed up for the moo.com affiliate program. It’ll mean they might pay me for promoting them in the future. (If any of you care to click on the MOO promotional banner, I should add).

Do you love a brand or business? Please tell in the comment box below or tweet me at @CoSkills.

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

12 Responses to I Believe In Little MOO: Some Companies Tell Their Stories So Cute

  1. Awww so sweet!!!!! This kind of friendly emails is a brilliant idea! :)

  2. Your share brightened my day, and my prospects of wonder to come!

  3. Jo Lambert says:

    Great post Anna. I’m a MOO customer and a comms professional – I think their marketing is excellent. Except one incident soured my experience. I was really excited to receive my MOO cards and so I tweeted a picture to MOO – I’d seen them re-tweet other company’s cards so hoped they’d retweet mine. Maybe my design wasn’t creative enough for them, or maybe my tweet got overlooked, but they didn’t acknowledge my cards in any way, and it felt like I was again dealing with the faceless organisation I’d been trying to avoid. It’s those little things that make your customers feel valued and it really changed the way I felt about them.

    • Anna Rydne says:

      That’s a pity, because you easily remember things that aren’t so good about a business. Perhaps it was just a mistake, made by the real human beings working at MOO. I’m sure Little MOO never would have made such a flaw! :)

  4. katiiisays says:

    I thoroughly loved my moo experience as well! It felt like a business transaction with people I’d want to be friends with in real life. I’ll look for excuses to to buy from them again

  5. […] I Believe in Little MOO: Some Companies Tell Their Stories So Cute (communicateskills.com) […]

  6. I love Moo! Between the quality products & exemplary service, they’ve made a believer out of me.

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