22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

Former Pixar storyboard artist Emma Coats originally tweeted these storytelling rules: a mix of things she learned from directors and coworkers at Pixar, when listening to writers and directors talk about their craft, and via trial and error in the making of her own films.

I think it is a lovely infographic It can teach us a lot about building a story: regardless if it’s a blog, a novel, a presentation or anywhere else a good story is needed.

storytellingWhat skills have you learned by listening to your co-workers or friends? Please share in the comment box below or tweet me @CoSkills.


About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

17 Responses to 22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

  1. susielindau says:

    These are great tips. I love this list! I will print it out…

  2. I feel like I can always count on you for wonderful resources and, fun reads.
    I appreciate your wonder-blog.

    PS still have not crafted a fairy tail resume. I’m thinking about what you commented to me on my blog. Okay, It makes me smile that you are interested. That, and a little more willing to risk being real me. : )

    • Anna Rydne says:

      Thank you so much for your kind words! I’m really flattered! 🙂 Take your time with the resume, I’m sure inspiration will come to you when you least expect it!

  3. aparnauteur says:

    A resourceful list, indeed. Rule#7 especially resonates with me, as that’s something I never do. I start writing without an end in mind, and lose hope midway.
    You’re a curator of sorts! Well done!

  4. Very interesting list, thanks for sharing! 🙂

  5. Cécile says:

    I love this list: visual, to the point, and imaginative. Thanks for sharing!

  6. Thanks so much reblogging our infographic Anna! These rules are just so amazing! If you’re interested, we turned the infographic into a poster. There’s a high res download as well: https://www.etsy.com/listing/109570611/poster-22-rules-to-phenomenal

  7. Congratulations Anna
    I nominated you for the one Lovely Blog Award.
    Please visit http://wp.me/p1bDM9-5Dx, for more information!
    Thank you,


  8. Nice infographic. fassforward Consulting Group created a nice deck. More at:


  9. […] Source: Communicate [your] skills. […]

  10. […] I was interested to find this link, to an infographic on Pixar's 22 Rules to Phenomenal Storytelling. These rules were developed by […]

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