8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team


Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field.

What is a social media whisperer?

A whisperer is the word for someone skilled in taming wild animals. For example, as a child I wanted to be a chimp whisperer. (For the record, the dream didn’t came true).

A social media-, or data-, whisperer does the same thing, but for data. “A Data Whisperer is a person who is able to tame and control wild data, using the appropriate tools and techniques to turn it into useful information for business success”, David Binkley writes at smartdatacollective.com.

Social Media Managers can’t just send out their own content anymore: they have to engage the crowd, ask them questions, listen and create the content clients ask for. Relevance is essential when reaching out to the target group. When we’re entering Social Media landscape 2.0, you need to add value to people’s lives, not just ordinary meaningless marketing buzz. To manage social media in an effective way, you need someone who can analyze what’s going on and make sense of it. There’s where the whisperer comes in.

social media whisperer

Here are 8 reasons why you should hire a social media whisperer:

“It is estimated that every 2 days we create as much information as we did since the dawn of time till 2003”, Jeff Bullas writes on his blog. “We share more content, from more sources with more people than ever before.” To be able to catch up on everything going on and make sure you don’t miss things essential for your brand or business, you should hire someone dedicated to monitor it.

25 % of search result’s for the world’s Top 20 largest brands are links to user generated content. 34 % of bloggers post opinions about products and brands. (socialnomics.net) You should know what they are saying about your brand and you should act on it, whether it’s good or bad. A social media whisperer does it for you.

53 % of active adult social networkers follow a brand and 79% of US Twitter users are more likely to recommend brands they follow. (thesocialskinny.com) A social media whisperer can raise the visibility of your brand dramatically by engaging customers to drive your sales.

Your SMW maintains your social media accounts with status updates to make sure that you keep your customers and grow your business. This includes creating “events” for you on your page and helping you come up with promotional ideas.

Ninety percent of 25,000 consumers in 50 countries noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. (nielsen.com) A social media whisperer speaks with your target group in your voice and develop great relationships with your customers, clients or fans on social media platforms.

We no longer search for products and services, they will find us via social media. (ardentcreative.co.uk) Social media is a fundamental shift in the way we communicate and also in the way we do business. New skills are required in the marketing field.

22% of the Americans use social networking sites several times per day. In the past year, 12 million more Americans are using social networking many times daily. (socialnomics.net) It’s a new social habit you should be aware of and act upon. A social media whisperer monitor and incorporate those new social habits into a digital strategy.

From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%. (socialnomics.netSomeone must find, listen to and talk to them. And that special someone is your social media whisperer.

Not convinced yet?

Take a look at this clip by Jennie Poppenger, a social media whisperer who specializes in helping businesses and non-profits raise their visibility and develop great relationships with their friends on facebook. Packed with mind-blowing facts about social media use, the video will definitely convince you about the necessity of bringing a social media whisperer into your marketing team.

Is social media the new black? How do you handle social media at your company? Please share in the comment box below!

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

10 Responses to 8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team

  1. I think I’ll add “Data Whisperer” to my CV – I like that one.

  2. Word Ninja says:

    Cool post, thanks for the stats. I started the Facebook and Twitter for the college where I work. I can only dedicate so much time per day to it, so would consider myself more of a social media mumbler than whisperer, but I can aspire to it. Thanks for the post, Anna.

  3. […] The same applies to social media in a brand managers marketing mix. In the world we know today, social media is the thing. It’s a cornerstone in marketing, but it also requires certain new skills which I described in my post ”8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team“. […]

  4. I love the “whisperer” characterization!

  5. […] Oh, I just found my perfect job….Social media whisperer. Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field. Awesome post from @Coskills http://communicateskills.com/2012/11/06/social-media-whisperer/ […]

Speak your mind!

Sign up for notifications of new posts and you'll get the newsletter too!
(I promise not to spam your inbox).
%d bloggers like this: