8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team
Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field.
What is a social media whisperer?
A whisperer is the word for someone skilled in taming wild animals. For example, as a child I wanted to be a chimp whisperer. (For the record, the dream didn’t came true).
A social media-, or data-, whisperer does the same thing, but for data. “A Data Whisperer is a person who is able to tame and control wild data, using the appropriate tools and techniques to turn it into useful information for business success”, David Binkley writes at smartdatacollective.com.
Social Media Managers can’t just send out their own content anymore: they have to engage the crowd, ask them questions, listen and create the content clients ask for. Relevance is essential when reaching out to the target group. When we’re entering Social Media landscape 2.0, you need to add value to people’s lives, not just ordinary meaningless marketing buzz. To manage social media in an effective way, you need someone who can analyze what’s going on and make sense of it. There’s where the whisperer comes in.
Here are 8 reasons why you should hire a social media whisperer:
“It is estimated that every 2 days we create as much information as we did since the dawn of time till 2003”, Jeff Bullas writes on his blog. “We share more content, from more sources with more people than ever before.” To be able to catch up on everything going on and make sure you don’t miss things essential for your brand or business, you should hire someone dedicated to monitor it.
25 % of search result’s for the world’s Top 20 largest brands are links to user generated content. 34 % of bloggers post opinions about products and brands. (socialnomics.net) You should know what they are saying about your brand and you should act on it, whether it’s good or bad. A social media whisperer does it for you.
53 % of active adult social networkers follow a brand and 79% of US Twitter users are more likely to recommend brands they follow. (thesocialskinny.com) A social media whisperer can raise the visibility of your brand dramatically by engaging customers to drive your sales.
Your SMW maintains your social media accounts with status updates to make sure that you keep your customers and grow your business. This includes creating “events” for you on your page and helping you come up with promotional ideas.
Ninety percent of 25,000 consumers in 50 countries noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. (nielsen.com) A social media whisperer speaks with your target group in your voice and develop great relationships with your customers, clients or fans on social media platforms.
We no longer search for products and services, they will find us via social media. (ardentcreative.co.uk) Social media is a fundamental shift in the way we communicate and also in the way we do business. New skills are required in the marketing field.
22% of the Americans use social networking sites several times per day. In the past year, 12 million more Americans are using social networking many times daily. (socialnomics.net) It’s a new social habit you should be aware of and act upon. A social media whisperer monitor and incorporate those new social habits into a digital strategy.
From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%. (socialnomics.net) Someone must find, listen to and talk to them. And that special someone is your social media whisperer.
Not convinced yet?
Take a look at this clip by Jennie Poppenger, a social media whisperer who specializes in helping businesses and non-profits raise their visibility and develop great relationships with their friends on facebook. Packed with mind-blowing facts about social media use, the video will definitely convince you about the necessity of bringing a social media whisperer into your marketing team.
Is social media the new black? How do you handle social media at your company? Please share in the comment box below!