You And Your Social Media Marketing Are Not a “We”
We have a new product… Our latest service includes … We got an award…
Does it sound familiar? You’ve probably seen it in your Facebook feed (or perhaps you’ve posted it yourself). Many companies tend to self-promote quite aggressively online. And by doing so, they have completely missed what social media marketing is all about.
Social media marketing is not about self-promoting. It’s not about “I”, “we” or “our”. Social media marketing is not about you and your business, it’s about the customers. It’s about bringing customer value.
This post will help you to turn poor social media marketing into a complete success. The only thing you have to do is to follow one easy advice. I will tell you how to start bringing customer value instead of doing self-promotion.
Good social media marketing is about engagement, sharing and bringing value. If you use social media platforms such as Facebook or Twitter for your marketing, you should know they are places where you interact, where you share your knowledge in a way it’s useful to your customers and where you listen and learn. It’s a place where you get new ideas and it’s a place where communication works both ways. It’s not a space where you place your ad and leave.
What’s the social part in social media?
Social is a conversation, not a message. There’s your answer to the question in the headline above. Many brands only post content about themselves. They send out their messages like they did 1999 or 1972. They think social media is just another advertising space whose only difference from the neon signs on Times Square, Piccadilly Circus or Stureplan is that it’s free. So wrong. Social media is free alright, but completely different guidelines apply to it.
Ever heard about the social media rule? Share ten pieces of others content for every four times you share your own. And not until then you can put up one call to action for your own business.
A very short list of advice for successful social media marketing:
1. It’s not about your features, it’s about my benefits.
I will be very honest with you: I don’t care if your company has a new product as long as you don’t present its benefits to me. I don’t give a damn about if it got you an award as long as it doesn’t give me one. I’m not interested in your public tribute to yourself if your customers don’t say you made them happy too.
Social media marketing is very different from advertising. Still it’s much more powerful. It works like this: people trust their friends. And friends help each other out (they never self-promote). So: be a friend to your customers. Listen to their needs and act accordingly. If you can show how your product or service can solve their problems, then, but not until then, you’ll reap the rewards of your social media marketing.
thesimplegood via photopin cc
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— Ellie_Stamouli (@LPElisabeth) December 26, 2012