All I Want (in My Social Media Feed) for Christmas is You

social media

Dear social media manager,

it’s Christmas time and I’m about to write my wish list. For the sake of it, I would like to clarify that I do not believe in Santa.

Why? you might wonder.

Let’s put it this way: nowadays I’m the one who dresses Santa, prepares his sack and tells him when to ring on the door. So, I’m pretty sure there’s no point sending my wish list to Santa.

Instead I send it to you. (I got a feeling I can get more response this way).

social mediaDon’t worry, it wont be expensive for you.

Since I’m a grown up and been around quite a few Christmases, there are not so many worldly things I wish for anymore. I’ve got what I need. There’s no more room for kitchen utensils or bed linen in my closet and I’ve already got a pair of sheepskin slippers which will last a few more years.

I’m not asking for a big thing. I’m just asking for you.

Well, not exactly you. (It would be close to illegal or in any case inadequate). To clarify: I’m asking for your voice.

I want to hear your voice when I receive your next social media marketing campaign. (And what I mean with your voice is that I’d like to be sure that you’re a human sending out your tweets or Facebook postings).

I don’t want to hear marketing buzz. It’s not a voice, it’s just an annoying sound. Marketing buzz is eerily similar to corporate bullshit, and I don’t want that.

No brand can talk. It’s you who have to be it’s voice and it’s you I want to hear.

I think you are much more interesting than your buzz-words. I think you are funny, creative and unique. And I think you are your brand’s USP.

So, I want to hear you, and I want to see your next social media marketing campaign take off like a skyrocket when you reveal there’s a human behind your marketing.

If I might add one more thing to my Christmas wish list, (it’s nothing really- just what batteries are to a radio controlled toy: you don’t give away the one without the other), I want you to open up for a dialogue on social media, not just sending out your message in the feed.

Did I hear your ask me why?

I’ll tell you: social media means social. It means dialogue, not the tired old marketing monologue.

Social media marketing is a two-way street. It goes in both directions. You talk and I listen. And then I respond and you listen. And then you respond and someone else adds his opinion and then… I’m sure you’ve got it: the conversation keeps on flowing.

Well, what do you think? Will you put this in my stocking for Christmas?

If you’re not sure, think of it this way: It’s not like I’m asking for peace on earth. I’m just asking for you.

Yours sincerely,

PS. If you like to read more about the subject, I’ve written another post called Rethink Your Advertising Strategy: ¨You cannot bore someone into buying your product.¨

Wishing You A Very Merry Social Media Christmas!

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for once a month. She holds a bachelor's degree in psychology. Contact her at

6 Responses to All I Want (in My Social Media Feed) for Christmas is You

  1. That is a common thing to see, faceless campaigns, emails, profiles. I still can’t believe that a big brand could ignore my tweets towards them. And this happens a lot! It would be useful remembering that social media actually involves human interaction…

    Merry Christmas Anna, to you and your family! :)

    • Anna Rydne says:

      Merry Christmas Ioanna and thank you for your comment! A big brand ignoring your tweets – it makes me speechless! Still, we have to remember that social media is a pretty new thing to many businesses. I think some of them need time to understand and adapt to the new rules.

  2. A great letter asking for something more worthwhile than a pair of socks – I hope more brands take heed of your advice and we can enjoy a more personal digital marketing experience in 2013.

  3. […] I’ll start by saying that I hold true to the sentiments of my summer post – I really do think @DairyMilk, @CadburysUK and @InnocentDrinks were the stars of Twitter for me. For such huge companies, their interactions gave them a personal voice and this is something that’s becoming incredibly important as is summer up nicely in this post from Communicate [Your] Skills. […]

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