All I Want (in My Social Media Feed) for Christmas is You
Dear social media manager,
it’s Christmas time and I’m about to write my wish list. For the sake of it, I would like to clarify that I do not believe in Santa.
Why? you might wonder.
Let’s put it this way: nowadays I’m the one who dresses Santa, prepares his sack and tells him when to ring on the door. So, I’m pretty sure there’s no point sending my wish list to Santa.
Instead I send it to you. (I got a feeling I can get more response this way).
Since I’m a grown up and been around quite a few Christmases, there are not so many worldly things I wish for anymore. I’ve got what I need. There’s no more room for kitchen utensils or bed linen in my closet and I’ve already got a pair of sheepskin slippers which will last a few more years.
I’m not asking for a big thing. I’m just asking for you.
Well, not exactly you. (It would be close to illegal or in any case inadequate). To clarify: I’m asking for your voice.
I want to hear your voice when I receive your next social media marketing campaign. (And what I mean with your voice is that I’d like to be sure that you’re a human sending out your tweets or Facebook postings).
I don’t want to hear marketing buzz. It’s not a voice, it’s just an annoying sound. Marketing buzz is eerily similar to corporate bullshit, and I don’t want that.
No brand can talk. It’s you who have to be it’s voice and it’s you I want to hear.
I think you are much more interesting than your buzz-words. I think you are funny, creative and unique. And I think you are your brand’s USP.
So, I want to hear you, and I want to see your next social media marketing campaign take off like a skyrocket when you reveal there’s a human behind your marketing.
If I might add one more thing to my Christmas wish list, (it’s nothing really- just what batteries are to a radio controlled toy: you don’t give away the one without the other), I want you to open up for a dialogue on social media, not just sending out your message in the feed.
Did I hear your ask me why?
I’ll tell you: social media means social. It means dialogue, not the tired old marketing monologue.
Social media marketing is a two-way street. It goes in both directions. You talk and I listen. And then I respond and you listen. And then you respond and someone else adds his opinion and then… I’m sure you’ve got it: the conversation keeps on flowing.
Well, what do you think? Will you put this in my stocking for Christmas?
If you’re not sure, think of it this way: It’s not like I’m asking for peace on earth. I’m just asking for you.
PS. If you like to read more about the subject, I’ve written another post called Rethink Your Advertising Strategy: ¨You cannot bore someone into buying your product.¨