#1 Enemy of Internal Communications: The Curse of Knowledge
I’m gonna tell you a secret. It’s something really personal (aka a suitable topic to address next time at the local hairdresser), and when I reveal what it is, I think it may shake the world a little.
Here it is: I have a crush on Ian Harris, head of content at Gatehouse Consulting and author of the book Rock Your Comms – 98 Tips from Internal Communication Pros.
Yes, it’s true. And this is why:
On Ian’s LinkedIn profile, his headline says he can help you “explain anything to anyone”. That’s no lie or exaggeration: Ian writes in the clearest, most elegant way I ever experienced in the field of corporate writing. He can explain the most complex thing in a refined, yet easy style. I can’t find enough words for my admiration of his work.
Just a note: Until recently, I thought of Ian Harris as an old man, because of his always so wise advice. Imagine my surprise when he appeared quite young on his online photo.
The Challenge of Internal Communications
In my profession as an internal communicator, I often experience the curse of knowledge: the more you know about a subject, the harder you have to communicate it well. But I find it difficult to convince managers and other employees that it’s true.
Therefore, I was really excited when I received Ian’s newsletter where he explained the curse of knowledge as the number one enemy to internal communications in his usual, easy to understand way. This was the explanation I’ve been looking for!
I’ve made a presentation out of Ian’s great advice and I will use it when I speak about internal comms in the future.
Watch it below: my tribute to Ian Harris – in my opinion one of the most talented communicators in our time!
Have you ever experienced the curse of knowledge? Please do tell in the comment box below!
What readers say about this topic:
@coskills It’s one of those fundamental, ever-recurring, never-changing facts about communication, isn’t it?
— Contented.com (@AliceandRachel) December 31, 2012