How to Create a Strong One Sheet for Yourself or Your Business

one sheet

Do you use a one sheet when promoting yourself or your services? If not, perhaps you should add it to your self promoting kit. Teamed up with your resume and cover letter, a shiny one sheet could be the missing piece in your personal branding puzzle. 

I received a tweet the other day. A Twitter friend needed some help to find useful information about how to create a one sheet for a marketing agency. She couldn’t find much about the art itself online.

one sheet

I love to help when I can, and after doing some research I could provide her with some knowledge she found useful.

To you who are faced with the same struggles as my fellow twitterer above, here’s my curated guide to writing a strong one sheet for yourself or a business. 

What’s a One Sheet and Who Needs One?

A one sheet is a promotional piece where you present yourself in a way that will get people’s attention, will get them interested in you, and will get them to act on your call to action.

Originally, it was used in the music industry promoting a new artist or record album to the public. The name “one sheet” comes from the fact that most of these sheets are one page in length.

Today, other persons than artists creates one sheets for themselves. If you’re a speaker, a SEO expert, a blogger or even a lawer, you probably have the need to promote yourself and your services in a way that attracts new clients. Here’s where a shiny one sheet comes in very handy.

What To Include in Your One Sheet

1. Add personality

A one sheet without personality is waste of time and money. A one sheet is all about personality. It’s all about you and it’s all about letting your voice through. The purpose of creating a one sheet for yourself or your business is to stand out from the crowd and to tell people why you are different from all the other lawyers, bloggers or graphic designers out there and why they should hire you instead.

2. A catchy yet informative headline

Who are you? Since people read less than you think, you need to catch their eye and interest right at the beginning.

  • Master Chef Aiming for 2 Stars in Guide Michelin
  • Divorce Lawyer With the Ability to End Any Marriage
  • Hairdresser Who Spreads the Rumour of Your Choice
  • Hunter With a License to Kill

Pick one that suits your profession and personality.

3. Customer praise or testimonials

People who consider hiring you want to make sure somebody else appreciated your services too. Ask a former employer, client or co-worker for a reference and include it on your one sheet.

If you take a look at the top of the middle column of this blog, I have included a section called “Nice things readers say”. That’s my bragging area. Create one for yourself!

4. A Call to Action

We often make the mistake of assuming that other people are mind readers. Few persons are. Therefore, if you want something – ask for it! 

The possibility that you get what you want increases dramatically when you ask for it. If you want people to pick up the phone for a free consultation, visit your website or subscribe to your newsletter – ask them to do it. Explain that it’ll be worth their effort and treat them like royalties if they do.

5. Don’t forget the personal information

When you’ve got a potential client’s attention with your one sheet, he or she must be able to contact you. Here’s the standard information you need to include:

  • a good photo of yourself or your company logo
  • contact information
  • your bio or elevator pitch
  • education, awards or other relevant achievments

When To Use Your One Sheet

According to my research there are numbers of ways people use their one sheets. Marketing specialist Jennifer Beever lists quite a few on her blog newincite.com:

  • Take your one sheet to trade shows, conferences, and presentations.
  • Include it with proposals and invoices.
  • Make it a downloadable PDF from your website.
  • Send the one-sheet as an attachment via email or provide a link to the online PDF prior to meeting with someone.
  • Leave your one-sheet with referral sources or prospects after the initial meeting as a leave-behind.
  • Mail your one-sheet to clients to remind them of your services, especially if you create a new version.
  • Email or mail your one sheet to the media to showcase your expertise.
  • Include your one-sheet with proposals and reports.
  • Place your one-sheets in the back of the room during your presentations.

Scroll down to see some examples!

Source: macgraphics.net via Anna on Pinterest

Source: google.se via Anna on Pinterest

Wanna see some more? Click here for the shiniest one sheets you’ve ever seen!

Do you use a one sheet when promoting yourself or your business? Please tell in the comment box below or tweet me @CoSkills.

 

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for SteamFeed.com once a month. She holds a bachelor's degree in psychology. Contact her at communicateskills@gmail.com.

8 Responses to How to Create a Strong One Sheet for Yourself or Your Business

  1. Ann Kuhar says:

    I like the one sheet concept. In a way, I do a 1/2 sheet at the top of my resume – using bulleted points that summarize not only my experience but my passion.

    The only piece I would offer caution on is the advice to add a photo of yourself – if it is for a personal job. You really should not include any information (let alone a picture) that reveals your age as it can open that fuzzy door of possible discrimination. Paper resumes that come in with information revealing age or race are normally blackened with marker. How attractive is that one sheet looking now? I think if it is a one sheet for your business that is looking for more clients, a picture is fine but it still introduces the possibility of prejudice in the decision to seek your services.

    • Thank you Ann for your thoughtful comment! I like the half sheet idea for a resume, and to write about your passion often say more about a person than formal experience.

      I think it’s worth some thoughts whether to include a photo and personal information or not. I guess it’s a bit different between different countries. In Sweden where I live, it’s very common to include your photo, age and some personal information in your resume. We have very strict laws regarding discrimination in the workplace. In countries where the law is somehow different, I guess it’s better to be careful with information which can cause prejudice.

      • jm says:

        funniest thing i’ve read all day – just because there’s a law doesn’t mean it doesn’t happen! there’s laws against speeding, rape, murder, drunk driving, identity theft… age discrimination can happen subconsciously as well. oh, and prove it!

  2. [...] suggests using a one sheet that shows advertisers a clear representation of one’s email strengths. “If you have [...]

  3. Jennie Kay says:

    This is a great article, thank you for posting Anna! Very helpful info.

  4. I think the key thing to remember with discrimination is that they won’t TELL you they’re discriminating. They’ll just make a decision not to call you. No matter how strict laws are, they can always do that. Just two cents from an IVY league executive who had to start a business because he couldn’t get a single interview here in Cold Texas (aka Canada).

    If it’s a resume I’d add the tip of using a different name if your name sounds ethnic in any way. That’s worked well for clients with Black names who couldn’t get interviews at all until they used a white-sounding alias. ;)

    • miracleprayermat says:

      Sam, You have a point. I’m on the fence about putting my picture on my marketing one sheet because although I have great teeth and a professional look, I’m an African American woman starting my business in the south. Would it be okay to leave the picture out in this case? I understand that discrimination still exist and I hope I can get past it somehow and be successful.

  5. Bobbie Cole says:

    Lots of fun (I mean the divorce lawyer who can end any marriage) – thanks for the info.

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