The Most Captive B2B Pinterest Boards You’ve Ever Seen


Pinterest isn’t only for crafters, fashionistas or diy addicts, even if those niches because of their highly visible nature, are among the most popular on the platform. Even business2businesses can utilize this fast growing community with one of the highest click-through rate on social media today.

Recently, I wrote an article on how to set up a Pinterest account that would attract potential b2b clients. Since then I’ve scoped Pinterest for brilliant b2b boards. Enjoy my findings below!

1. Freight Connections Inc.

Freight Connections inc. has created an outstanding Pinterest account. Check out their boards of Truck Drivers, Photos from the road and TV Shows for Shippers and Carriers. How creative!


2. GE

GE has really utilized Pinterest at it’s best. Among their 25 boards and almost 2,000 pins, you’ll find Minds + Machines, From the Factory Floor and Badass Machines.


3. WebEx Team

WebEx Team shines with Pinterest boards like It’s the future, Meeting Humor and Don’t Commute (Use WebEx).


4. Leo Burnett

Leo Burnett shares their Leo story on boards like Leo’s Big Black Pencil, Leo’s Bowl of Apples and Leo Works.


5. HubSpot

HubSpot got boards with titles Fun, Informative Videos, Awful Stock Photography and Examples of Effective Pinterest Marketing.


Do you know of other brilliant b2b Pinterest boards? Link to them in the comment section below or tweet me @CoSkills.

About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for once a month. She holds a bachelor's degree in psychology. Contact her at

2 Responses to The Most Captive B2B Pinterest Boards You’ve Ever Seen

  1. I’ve never thought of using Pinterest for my business. Might go check it out.

  2. wiedenu says:

    Interesting uses — would be interested to hear how/if truckers even use Pinterest. Or is it aimed more for their wives/girlfriends?

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