A Marketing Chap’s Advice On Recognition


What ho, chaps!

Before proceeding, let’s take a moment to examine this splendid blog that you are now reading. It was created by my chum Anna Rydne, who has amazingly managed to build the whole thing from scratch in under a year.

I read it regularly, as I hope you do too. Normally I leap onto each post as it is published, but if I miss one I always catch up later when time permits. The content is always fresh, packaged in an entertaining format, and invariably relevant. It is also updated with impressive frequency – a feat that as a fellow-blogger I admire greatly. Considering how much Anna has accomplished in such a short time, one can only assume this blog will be soon scaling the heights to blogosphere stardom. I, for one, will enjoy watching this ascent immensely.

No doubt by this point, chaps, you are wondering what exactly I am up to. Guest bloggers do not routinely heap such strong praise upon their hosts, I will admit, but I wanted to make an important point. What I was engaging in is a practice known as ‘recognition’ – something most corporate bodies do poorly and far too infrequently. If you are in the internal communications game then recognition should become your new best chum. I shall explain its many benefits later, but first let’s examine the necessary ingredients for good corporate recognition.

Here are some facts about my praise for the delightful Anna Rydne and her blog:

  1. Everything I said is true.
  2. It was said in public.
  3. Other than a few minutes of my time, it cost me nothing to say.

If recognition is to have any value it must be based on truth, of course. It’s no good passing off any old flannel that pops into the cranium as proper recognition. Internal comms chaps who do this will be found out in short order, and their credibility among workers and management will suffer. The good news is that one rarely needs dig very deep in most companies to find a host of highly-skilled, under-recognised chaps toiling away in obscurity. Seek them out!


Recognition must also be stated clearly in a public forum. Telling a chap quietly in a private moment that you think he’s the bee’s knees is not really up to scratch. The full value of recognition comes when a chap is patted on the back in full view of his peers. Not only is his morale boosted significantly, but he is set up as an example for others to follow. If someone deserves recognition, shout it from the proverbial rooftops.

As for the lack of cost, we are now coming to the part of this endeavour that will win you friends in your company’s finance department. Recognition is highly valued by those who receive it, but will make few calls upon the company purse. One may desire to set up a formal structure for a recognition programme, which might require shelling out for a trophy or plaque, but in the scheme of things these gewgaws are mere trifles.


What will regular recognition bring to your company? The benefits are many and easy to grasp. They include: improved morale, increased efficiency, lower turnover, and so forth.

And do not be content with a mere ‘Employee of the Month’ scheme or any similar formal endeavour. The real benefits of recognition come when it becomes common practice across all levels of a company, taking place both informally and spontaneously. Once this happens recognition then becomes firmly rooted in the company culture. This is no easy task, I admit, but if your brief is internal communications you are in prime position to drive this change.

There ends today’s lesson, chaps, but before you go, take a moment to put your newfound love of recognition into practice. I refer, of course, to the comment box below. Don’t be shy.

Pip pip!

About the author

recognitionMark Etingchap is the CCO (Chief Chap Officer) of MarketingChap.com. Follow him on Twitter @Marketing_Chap or connect with him on LinkedIn.

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7 Responses to A Marketing Chap’s Advice On Recognition

  1. A nice, succinct post that sums up the many benefits of public recognition. It is unfortunate that for something that costs so little to give, yet is valued so highly (as The Chap notes), there isn’t a lot more of this going around.


    • Many thanks for your comment, old stick. Why recognition is not an enormous priority for more firms is a mystery I have never plumbed. Considering it is free it would normally be expected to be natural for the cost-conscious businessman.

  2. Nicely put, AND nicely done! You know… your working well deserved recognition into an article about recognition ‘n all 🙂

    I was thinking along similar lines last evening when chatting with a fella about “content”… Who in your organization should be a content grinder, and what should they all grind on about…

    Employees, and the recognition of their talents & achievements is definitely a content thread that one could and should use to paint a positive picture about “the company”… Speaks to a whole raft of good things in one blow… and what say’s “now that’s a great company” better than a company acknowledging the contributions of (DON’T call them assets), their employees.

    Of course, it does has to be genuine; as genuine as these comments of yours regarding Anna’s blog. -GG

    • Anna Rydne says:

      Always insightful and with innovative thoughts! Gordon, you and Mark have a lot in common! Agree completely with your ideas on employee contribution. Thank you for taking your time commenting and sharing!

      • …I’m quite interested in the role of the “employee”, not only in your social strategy, but in your business. So easy to consider, WHAT is your business, we rarely consider WHO is your business?

        Your earlier post about the “bad experience” at the coffee shop… inspired a very detail un-written and un-posted reply on the topic (it’s stuck in the mental out basket).

        …noodling, the importance of your “customer facing employees…”

        NOW, as for the Marketing Chap and myself having a lot in common; well… we DO share a Queen 🙂

  3. Word Ninja says:

    Wonderful subject, Marketing Chap! And Happy 100, Anna!

    • Anna Rydne says:

      It’s a delightful coincident that the dear Chap’s article appeared to be the 100th post on this blog! I just love his writing! Thank you for reading and commenting.

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