How To Incorporate Pinterest Into A Social Marketing Strategy
Pinterest is all about creating powerful images that reach people in some way or another. When Pinterest users like images, they tend to share them, re-pin them, and leave comments. That’s going to draw traffic to your Pinterest account, and ultimately, your site or blog.
[This is a guest article by Marcela de Vivo. Follow her advice below to create a social marketing strategy by using Pinterest.]
1. Brainstorm Images
The first thing you need to do is brainstorm images that you think will be popular on Pinterest. Take the time to do a little research and see what people are actually looking at.
In general, how-to and tutorial-style pins are popular, so including those in your posts is likely to be beneficial for generating more traffic to your site or blog. Whatever you choose, make sure your image ideas are related to your business or relevant to your industry.
2. Come Up with a Topic
After brainstorming some image ideas and doing your Pinterest research, you need to nail down an exact topic. If you’re in the home improvement industry for example, you could create a page on your site with a tutorial that shows how to build your own Adirondack chair.
If you’re in the marketing industry, a tutorial showing how to market to customers on social media sites like Google+ might be a good idea. The topic you choose is up to you and your particular business, but you should make sure they’re relevant topics that at least some portion of Pinterest users might relate to.
3. Make a Visual Tutorial, Diagram, or Flowchart
By using Creately or a similar tool, you can quickly make a visual tutorial, diagram or flowchart demonstrating the actual steps involved in a certain process. For example, if you’re in the home improvement business, your diagram could show the individual steps of how to make an Adirondack chair.
After making your visual tutorial, diagram or flowchart, you can share it on your site, blog, and Pinterest page. When users do a search for building an Adirondack chair, they’ll find your Pinterest page, which will in turn lead them back to your blog or website, helping you generate new, focused traffic.
4. Promote Your Pins
Creating content for Pinterest doesn’t mean your job is done. After all, you still need to promote your pins. Doing this is relatively simple.
- Start by simply engaging users on Pinterest you think will be interested in your content.
- Comment on their posts and leave a link to yours.
- You can also reach out to relevant bloggers and content producers and share a link to your Pinterest page.
Pinterest is the 4th largest social site, coming in after Facebook, Twitter and Google+, though they might actually be tied with Google+ since they seem to be growing exponentially. Everybody’s sharing images on Pinterest, so creating ones that help you stand out from the crowd is a necessity.
Sharing quality content on Pinterest will help you get social shares, which will in turn help you rank higher in Google organic. That will result in more overall traffic to your website and blog.
About the author
Marcela De Vivo is a freelance writer, online marketing professional, and the founder of her very own business. She currently works with HostPapa, using her expertise in search marketing, social networking, and small businesses to help entrepreneurs and business-owners create a strong marketing strategy to generate more funds and traffic to their business. Follow her on Twitter for more!