Another Year In The Under-Cover Business [Internal Communication]

Sherlock Holmes

“My name is Sherlock Holmes. It is my business to know what other people don’t know.”

The quote above is from the famous book The Adventures of Sherlock Holmes, but it’s pretty much the same in the internal communication sector.

Sherlock Holmes Internal Communication

Being an internal communicator is like you’re a detective, just like Mr Holmes. [Tweet this]

There’s a significant difference though: Sherlock Holmes always get a case to solve. Most often you don’t.

When your day starts, the only thing you can be sure of is that there’s definitely something in your organization that needs to be explained. But you don’t always know what.

That’s your challenge.

  1. You don’t know what people don’t know.
  2. Often, you don’t know what there is to know. But it’s your job to find out.

Sherlock Holmes Internal Communication

That’s why you spend a tremendous amount of time lurking around the office, listening carefully to every word co-workers say while looking for clues and pieces of information.

That’s also why you ask people questions all the time: both about what they know and about what they don’t know.


So again: you’re the Sherlock Holmes at your office. [Tweet this]

You’re the one who translate the corporate mumbo jumbo into something that makes sense, brings value and actually helps your co-workers to do a better, more efficient and profitable job.

It’s like putting together a 1,000 piece puzzle every week, hoping that the dog didn’t eat a piece. [Tweet this]

#believe in sherlock internal communication

It’s brain busting, but when it’s done, you should be proud of yourself. You’re doing something extraordinary at work every day. Very few people are able to do what you do.

Am I not right, Sherlock?

tl;dr [too long; didn’t read]

Working with internal communication is like being a detective. You’re the Sherlock Holmes at your office. #BelieveInSherlock [Tweet this]

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About the author

Anna Rydne is an award winning and highly skilled communications specialist with +13 years of experience in the field of internal and external communication, PR and marketing. What distinguishes her from others in her field of expertise is that she treats communication as entertainment. It's simple to explain why: if it isn't funny or relevant enough, people switch channel. Anna has a special interest in personal branding and she believes the road to success is trying. Based in Stockholm, Sweden, she's determined to uncover the secrets of how successful people and companies communicate. She tweets about all things comms, social media and marketing @CoSkills and writes for once a month. She holds a bachelor's degree in psychology. Contact her at

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