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  Personal Branding 2.0: Up-Level Yourself [9 examples]

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  Personal branding is about finding out who you are and craft your career around the true you. It’s also about constantly improving your brand. The difference between having a stunning personal brand, and having a standard personal reputation, is a clearly defined strategy to elevate your brand image. Have a look at these 9 celebrity Read More »
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  10 Ways to Tell Your Online Audience You Love Them (And One Action You Should Avoid)

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  We need more love in the world. Why not start with yourself, and dust off your romantic manners online. No, I’m not talking about match-making sites, I’m talking about showing your web audience some love.  What Would Valentine Do? There are tons of people worth a lot of love online, but it’s not easy to show appreciation, Read More »
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  Why Your Audience Doesn’t Read What You Write And What You Can Do About It

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  This post will take you about 2 minutes to read. Will you make it until the end? Probably not. In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases. When Read More »
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  #1 Enemy of Internal Communications: The Curse of Knowledge

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  I’m gonna tell you a secret. It’s something really personal (aka a suitable topic to address next time at the local hairdresser), and when I reveal what it is, I think it may shake the world a little. Here it is: I have a crush on Ian Harris, head of content at Gatehouse Consulting and author of Read More »
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  Rethink Your Advertising Strategy: “You cannot bore someone into buying your product.”

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  You cannot bore someone into buying your product. Let's say it again and really rub it in: You cannot bore someone into buying your product. Despite the obvious statement, this is what many companies are doing. Read More »