Author Archives: Anna Rydne

personal branding

The Gollum Guide To Personal Branding

Gollum, also known as Sméagol, and obsessed with the ring in in the Lord of the Rings, is most often thought of as a small slimy creature, mostly evoking disgust among characters he’s in contact with.

Looking a bit closer, Gollum is not an entirely one-dimensional character. He’s definitely more multi-facetted than many of the other characters in the epic story. He’s more real, more human than most and there’s actually a few things you can learn from Gollum when it comes to personal branding.


How To Rebuild Your Business’ Reputation

What if something goes wrong in your business? Have you ever thought about what you would do if you have to rebuild your reputation and renew your customers’ trust? This article will take a closer look at that particular situation.

recommendation letter

The Smoothest Letter of Recommendation You’ve Ever Seen [video]

My dear friend @Marketing_Chap recently tweeted a link to what I believe is the world’s smoothest letter of recommendation. Ever. [tweet this]  Aww – wish it was mine!

Unfortunately it’s not. The letter of recommendation, which actually is a video, belongs to Katie Owen, aspiring morning show news anchor and TV host.

“As a soon to be reporter/anchor I was thinking what can I be to be different? And then it hit me. Why not interview your past employers on camera, and put it on your website so you can e-mail it off. And I did! I interviewed, set up the cameras, white balanced, recorded, tracked the audio levels, and edited the video myself”, Katie explains how she came up with the idea of making a video out of her professional references.


The Grand Facebook Boycott: A Rumour Or A Likely Reality?

Facebook has always been controversial.  Even the genesis of the company seemed to be shrouded in a host of backstabbing ruthlessness.

But for the first few years of its existence, Facebook genuinely did seem to exist purely as a social network, with a few adverts thrown in here or there.  Then, the changes started.  At least one major change each year, as it happens.


How To Incorporate Video Into Your Social Media Strategies On A Limited Budget

This year, it’s all about video. As the mini-video-taking Vine app recently hit the top of the charts for free apps in the U.S., everyone seems to record their own videos and post them online.

Why? Because people are watching it!

Andy Warhol once said: “I don’t read, I just look at pictures”. That’s what we all do today.

4 Aspects To Consider When Choosing Voice Talent For Your Business

Imagine that you call your doctor to leave a message on her voice mail, and is met by an answering voice that sounds like Marlon Brando in the Godfather. I guess you would be a bit confused. It’s not what you expected, right?!

To pick a voice for your answering service, training course or advertisement, is a very important part of your business’ communication. Your customers will relate your brand with the type of voice you pick, so make sure you choose your voice talent carefully.


The Most Captive B2B Pinterest Boards You’ve Ever Seen

Pinterest isn’t only for crafters, fashionistas or diy addicts, even if those niches because of their highly visible nature, are among the most popular on the platform. Even business2businesses can utilize this fast growing community with one of the highest click-through rate on social media today.


Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes

Consumer brands been on Pinterest for a while, since it’s the best suited platform for visible content. With 48,7 million users (April 2013) and explosive growth, there’s big potential even for b2b companies to establish themselves on the platform.

social media marketing

10 Tweetable Ways To Fail at Social Media Marketing

Social media marketing is different from traditional advertising, direct marketing or public relations. To succeed in the field, you must learn to play by it’s rules, and they might be unknown to you if you’re used to do offline marketing.


How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis

Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department.

Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call, and there were giggles when I introduced myself as Mrs Snowman.

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