Category Archives: PR


What’s The Point With Killer Content When People Read Headlines Only?

Most people will only read the headline and first lines of an article. That’s why you can be sure that many, seemingly great articles being shared on Twitter or elsewhere on social media, mostly circle around because of their headlines, and not their content.


How To Rebuild Your Business’ Reputation

What if something goes wrong in your business? Have you ever thought about what you would do if you have to rebuild your reputation and renew your customers’ trust? This article will take a closer look at that particular situation.


How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis

Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department.

Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call, and there were giggles when I introduced myself as Mrs Snowman.


4 Things @MrsJLSnowman Learned Me About Online Communities

Online corporate space mostly offers customer service, or is littered with hard sell marketing.

Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand.

It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about the John Lewis Christmas ad, the festive season and snow.


How I Brandjacked John Lewis And Ended Up in Twitter Jail

This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“.

Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily Turner set up a Twitter account with the intention of sending a few joke tweets to John Lewis. But things escalated quickly, and soon she found herself at the helm of Twitter account boasting some two and a half thousand followers.


Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy

If you’re living in the UK, you have probably seen the John Lewis’ Christmas ad. You may also be familiar with the story of how the snowwoman in last years Snowman Journey got an un-official life on her own on social media.

Ladies and Gentlemen, today I have the honor to tell you that Emily Turner, the force behind the brandjacking of John Lewis’ Snowwoman, will write a series on what she learned from the @MrsJLSnowman journey for Communicate [your] Skills. What a splendid addition to the content on this site!

corporate communication

Future of Corporate Communication: The (Cat) Meme

My friends will hate me for saying this, but it needs to be said.

It doesn’t matter how much I try to tickle people’s’ minds – when I share heavier intellectual content on my personal Facebook timeline, I got a like or two, almost never a comment. But if I post a picture of a cat – it goes viral.

What people seem to like to do on social media are simple things: gossiping around, cheer when others post results from their RunKeeper apps, watching strangers’ food pics on Instagram, and smile at funny cats and pass them on.

Will that kind of behavior have an impact even on corporate communication?

personal brand

Bieber’s Personal Brand Prepared For The Future [animated presentation]

Justin Bieber has a personal brand that rocks, and with a Klout-score of 92, he sure knows how to use social media in new and edgy ways.

Lately, I’ve seen he’s replaced the photos on his homepage with animated images. My guess is that he’s prepared to meet the future demands Vine may establish on Twitter, and be sure he’s got content to share when 140 characters are replaced by 6 second videos.


Why Your Audience Doesn’t Read What You Write And What You Can Do About It

This post will take you about 2 minutes to read. Will you make it until the end?

Probably not.

In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases.


What Hospitality Taught Me About Communication

Sometimes even the most fancy academic degree is outsmarted by lessons you’ve learned in life. Today’s post by Australian based Jeszlene Zhou from the blog First Comms Job proves that it’s true. Read on to learn what a job in an Irish pub taught Jesz about communication.

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