Category Archives: PR
You want to connect with your audience. Very well! Now, say after me: What’s in it for them?
Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.
What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!
I got an email from Moo the other day.
It was the sweetest little message I ever received. It was polite in a very cute way and it really melted my heart.
It was the perfect example of good customer care. I’ll tell you more after the jump.
The outcome of a balanced and well-crafted content strategy should be to gently push customers and employees in a desired direction.
What’s the best way to do this?
Let’s freshen up our memories from the post The Clue to a Great Story: Make Me Care, and point out that if people care they are more likely to act.
Last week I wrote about the most important communication challenge in an organization: to make sure the employees really understands why they’re doing their job.
Not just what to do and how to do it but why. Why their tasks are crucial to the company’s success, in what way their tasks contributes to the company’s goals and why their tasks must be done to ensure the company’s future growth.
Understanding why they are doing something will make employees more motivated, loyal and productive. They connect to the company goals on an emotional level and they feel more inspired.