Category Archives: PR

Who Should Write the Company Blog and Why

Have you and your company come to the conclusion that you should have a company blog? If so, congratulations! You’ve come a long way already in your attempt to connect to and attract new customers. But still, there are some important things you must consider before launching the blog. One of the first things you need to decide is who should write it.

marketing

8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team

Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field.

connect

5 Bullet-Proof Methods To Connect With Your Audience

You want to connect with your audience. Very well! Now, say after me: What’s in it for them?

Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.

What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!

I Believe In Little MOO: Some Companies Tell Their Stories So Cute

I got an email from Moo the other day.

It was the sweetest little message I ever received. It was polite in a very cute way and it really melted my heart.

It was the perfect example of good customer care. I’ll tell you more after the jump.

Why Real People’s Stories Make Other People Care (And How You Can Take Advantage Of It)

The outcome of a balanced and well-crafted content strategy should be to gently push customers and employees in a desired direction.

What’s the best way to do this?

Let’s freshen up our memories from the post The Clue to a Great Story: Make Me Care, and point out that if people care they are more likely to act.

Start with Why (And the Rest Will Follow)

Last week I wrote about the most important communication challenge in an organization: to make sure the employees really understands why they’re doing their job.

Not just what to do and how to do it but why. Why their tasks are crucial to the company’s success, in what way their tasks contributes to the company’s goals and why their tasks must be done to ensure the company’s future growth.

Understanding why they are doing something will make employees more motivated, loyal and productive. They connect to the company goals on an emotional level and they feel more inspired.

Performance Review is OUT. Organisational Influence is IN.

What if your salary depended on how much you interacted with colleagues online? What if the company intranet was like a small Twitter community where your manager’s power was replaced by the holy Klout (or the sacred Kred if you so prefer). Do you find it highly unlikely or the soon-to-be future for all of us?

Rock My World: 5 Communication Skills I Learned From an Elevator

When I travelled to China in 2005, I was amazed over hearing Richard Clayderman music in every chinese elevator, hotel lobby and restaurant cloak room. For you who are not familiar with Richard Clayderman, my best description is that he’s a guy who plays famous songs on his piano in a nice and smooth and fits all-way. I’m sure you’ve heard his music even if you don’t know his name. Richard Clayderman is the king of elevator music. But I didn’t expect him to be so unchallenged in China!

I Was Freshly Pressed! Here’s Why.

The other day I got an email in my inbox: the editor of WordPress wrote that they picked my post Head in the Klout: My Score Went Up. How About Yours? to appear on the Freshly Pressed section on the WordPress home page.

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