Category Archives: Marketing
I’ll tell you a story about a now closed down business in my neighbourhood. They tried really hard to attract customers. On their sign they spelled out they had pizza, wedding cakes, full english breakfast, or porridge for those who liked it light. They could serve you sandwiches, all kinds of them, or sell you a take away latte if you were on the run. They could bake you the finest pastries or whip up the pasta of your choice. They were open from early mornings to late nights.
They tried to be everything to all. It didn’t work.
For a business like a cafe or a restaurant, great customer service is crucial for your success. And what is great customer service, if not great communication along with genuine interest in the guests? Tweet this
The other day, I wrote about how to create a strong one sheet for yourself or your business. A shiny one sheet could as well be the missing piece in your personal branding puzzle, and it sure comes in handy when you need to promote yourself and your services in a way that attracts new clients.
Do you use a one sheet when promoting yourself or your services? If not, perhaps you should add it to your self promoting kit. Teamed up with your resume and cover letter, a shiny one sheet could be the missing piece in your personal branding puzzle.
If you bother to listen to online marketing oracles, content marketing is king this year. I would dare to say that it has always been so, if the decision was up to the consumers, but today e v e r y b o d y is talking about content. Content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Let’s face it – content is in and it’s about time!