Category Archives: Personal branding
A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing wisdoms with your friends. As banal they may be, there are still things you can learn from them. [tweet this] In this post, I’ll show you how to incorporate meme lessons into your personal branding activities.
Gollum, also known as Sméagol, and obsessed with the ring in in the Lord of the Rings, is most often thought of as a small slimy creature, mostly evoking disgust among characters he’s in contact with.
Looking a bit closer, Gollum is not an entirely one-dimensional character. He’s definitely more multi-facetted than many of the other characters in the epic story. He’s more real, more human than most and there’s actually a few things you can learn from Gollum when it comes to personal branding.
Unfortunately it’s not. The letter of recommendation, which actually is a video, belongs to Katie Owen, aspiring morning show news anchor and TV host.
“As a soon to be reporter/anchor I was thinking what can I be to be different? And then it hit me. Why not interview your past employers on camera, and put it on your website so you can e-mail it off. And I did! I interviewed, set up the cameras, white balanced, recorded, tracked the audio levels, and edited the video myself”, Katie explains how she came up with the idea of making a video out of her professional references.
Personal branding is about finding out who you are and craft your career around the true you. It’s also about constantly improving your brand.
The difference between having a stunning personal brand, and having a standard personal reputation, is a clearly defined strategy to elevate your brand image.
Finding a job is almost never a painless process. According to a new eye-tracking study by The Ladders, your resume might only get six seconds of a recruiter’s time, but submitting a well-composed cover letter that appropriately highlights your strengths could be what gets your application into the “Yes” pile.
The other day, I wrote about how to create a strong one sheet for yourself or your business. A shiny one sheet could as well be the missing piece in your personal branding puzzle, and it sure comes in handy when you need to promote yourself and your services in a way that attracts new clients.
Do you use a one sheet when promoting yourself or your services? If not, perhaps you should add it to your self promoting kit. Teamed up with your resume and cover letter, a shiny one sheet could be the missing piece in your personal branding puzzle.