Category Archives: Social Media


4 Things @MrsJLSnowman Learned Me About Online Communities

Online corporate space mostly offers customer service, or is littered with hard sell marketing.

Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand.

It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about the John Lewis Christmas ad, the festive season and snow.

social media

Social Media: 7 Actions To Copy From Ikea’s Content Strategy

If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand.

Therefore, as a devoted brand advocate, I wanted to check out Ikea’s social media strategy; curious to know if it is as innovative as their products. 


How I Brandjacked John Lewis And Ended Up in Twitter Jail

This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“.

Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily Turner set up a Twitter account with the intention of sending a few joke tweets to John Lewis. But things escalated quickly, and soon she found herself at the helm of Twitter account boasting some two and a half thousand followers.


Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy

If you’re living in the UK, you have probably seen the John Lewis’ Christmas ad. You may also be familiar with the story of how the snowwoman in last years Snowman Journey got an un-official life on her own on social media.

Ladies and Gentlemen, today I have the honor to tell you that Emily Turner, the force behind the brandjacking of John Lewis’ Snowwoman, will write a series on what she learned from the @MrsJLSnowman journey for Communicate [your] Skills. What a splendid addition to the content on this site!

corporate communication

Future of Corporate Communication: The (Cat) Meme

My friends will hate me for saying this, but it needs to be said.

It doesn’t matter how much I try to tickle people’s’ minds – when I share heavier intellectual content on my personal Facebook timeline, I got a like or two, almost never a comment. But if I post a picture of a cat – it goes viral.

What people seem to like to do on social media are simple things: gossiping around, cheer when others post results from their RunKeeper apps, watching strangers’ food pics on Instagram, and smile at funny cats and pass them on.

Will that kind of behavior have an impact even on corporate communication?

online influence

Online Influence Matters. What’s Your Klout?

You’re influential online and the world away from keyboard rewards you. That’s the future when your Klout score gets more and more important. Here’s a look at how online influence has invaded our world, has always been here and the reasons you should care.

personal brand

Bieber’s Personal Brand Prepared For The Future [animated presentation]

Justin Bieber has a personal brand that rocks, and with a Klout-score of 92, he sure knows how to use social media in new and edgy ways.

Lately, I’ve seen he’s replaced the photos on his homepage with animated images. My guess is that he’s prepared to meet the future demands Vine may establish on Twitter, and be sure he’s got content to share when 140 characters are replaced by 6 second videos.

online audience

10 Ways to Tell Your Online Audience You Love Them (And One Action You Should Avoid)

We need more love in the world. Why not start with yourself, and dust off your romantic manners online. No, I’m not talking about match-making sites, I’m talking about showing your web audience some love. 

social media resume

Like It or Not – One Non-Negligible Reason Why Job Seekers Can’t Ignore A Social Media Resume [infographic]

Face it, job seeker! Even if you’re more of an outdoor person than an online techie, and even if you feel that creating a social media resume isn’t your thing, there are some brand new facts and figures that prove you can’t ignore how important it is to have a social media resume.

social media and marketing resources

The Best Social Media and Marketing Resources for Business Owners [interactive images]

Alongside running this blog, I’m also an author at, writing articles twice a month – mainly about marketing communication and personal branding.

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