Communicate [your] Skills

How To Incorporate Video Into Your Social Media Strategies On A Limited Budget

Anna Rydne — Wed, 08 May 2013 11:30:53 +0000

This year, it’s all about video. As the mini-video-taking Vine app recently hit the top of the charts for free apps in the U.S., everyone seems to record their own videos and post them online. Why? Because people are watching it! Andy Warhol once said: “I don’t read, I just look at pictures”. That’s what

The post How To Incorporate Video Into Your Social Media Strategies On A Limited Budget appeared first on Communicate [your] Skills.

4 Aspects To Consider When Choosing Voice Talent For Your Business

Anna Rydne — Sun, 28 Apr 2013 22:01:42 +0000

Imagine that you call your doctor to leave a message on her voice mail, and is met by an answering voice that sounds like Marlon Brando in the Godfather. I guess you would be a bit confused. It’s not what you expected, right?! To pick a voice for your answering service, training course or advertisement,

The post 4 Aspects To Consider When Choosing Voice Talent For Your Business appeared first on Communicate [your] Skills.

The Most Captive B2B Pinterest Boards You’ve Ever Seen

Anna Rydne — Sun, 21 Apr 2013 22:02:14 +0000

Pinterest isn’t only for crafters, fashionistas or diy addicts, even if those niches because of their highly visible nature, are among the most popular on the platform. Even business2businesses can utilize this fast growing community with one of the highest click-through rate on social media today. Recently, I wrote an article on how to set

The post The Most Captive B2B Pinterest Boards You’ve Ever Seen appeared first on Communicate [your] Skills.

Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes

Anna Rydne — Tue, 16 Apr 2013 22:02:22 +0000

Consumer brands been on Pinterest for a while, since it’s the best suited platform for visible content. With 48,7 million users (April 2013) and explosive growth, there’s big potential even for b2b companies to establish themselves on the platform. I’m going to guide you through 5 essential rules for creating a Pinterest account for your

The post Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes appeared first on Communicate [your] Skills.

10 Tweetable Ways To Fail at Social Media Marketing

Anna Rydne — Sun, 07 Apr 2013 22:02:17 +0000

Social media marketing is different from traditional advertising, direct marketing or public relations. To succeed in the field, you must learn to play by it’s rules, and they might be unknown to you if you’re used to do offline marketing. Many businesses have completely missed what social media marketing is all about. (You should really read

The post 10 Tweetable Ways To Fail at Social Media Marketing appeared first on Communicate [your] Skills.

How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis

Anna Rydne — Tue, 02 Apr 2013 22:02:43 +0000

Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department. Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call,

The post How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis appeared first on Communicate [your] Skills.

Killing An Intranet: You’re The Only One Who’s Going To Cry

Anna Rydne — Sun, 31 Mar 2013 22:02:54 +0000

Long time ago, I was subject to a company reorganization (one of several I’ve been through). At that time, I was running a company newspaper, and the management had decided to let the corporate knife cut the costs. Merging the paper with the existing intranet was no knockout, neither for me nor my fellow co-workers

The post Killing An Intranet: You’re The Only One Who’s Going To Cry appeared first on Communicate [your] Skills.

4 Things @MrsJLSnowman Learned Me About Online Communities

Anna Rydne — Tue, 26 Mar 2013 23:02:37 +0000

Online corporate space mostly offers customer service, or is littered with hard sell marketing. Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand. It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about

The post 4 Things @MrsJLSnowman Learned Me About Online Communities appeared first on Communicate [your] Skills.

Social Media: 7 Actions To Copy From Ikea’s Content Strategy

Anna Rydne — Sun, 24 Mar 2013 23:02:52 +0000

If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand. Therefore, as a devoted brand advocate, I wanted to check out Ikea’s

The post Social Media: 7 Actions To Copy From Ikea’s Content Strategy appeared first on Communicate [your] Skills.

How I Brandjacked John Lewis And Ended Up in Twitter Jail

Anna Rydne — Tue, 19 Mar 2013 23:02:00 +0000

This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“. Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily

The post How I Brandjacked John Lewis And Ended Up in Twitter Jail appeared first on Communicate [your] Skills.