Long time ago, I was subject to a company reorganization (one of several I’ve been through). At that time, I was running a company newspaper, and the management had decided to let the corporate knife cut the costs.
Merging the paper with the existing intranet was no knockout, neither for me nor my fellow co-workers at the comms department. However, it turned out to be for some others in the company.
Personal branding is about finding out who you are and craft your career around the true you. It’s also about constantly improving your brand.
The difference between having a stunning personal brand, and having a standard personal reputation, is a clearly defined strategy to elevate your brand image.
I’ll tell you a story about a now closed down business in my neighbourhood. They tried really hard to attract customers. On their sign they spelled out they had pizza, wedding cakes, full english breakfast, or porridge for those who liked it light. They could serve you sandwiches, all kinds of them, or sell you a take away latte if you were on the run. They could bake you the finest pastries or whip up the pasta of your choice. They were open from early mornings to late nights.
They tried to be everything to all. It didn’t work.