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Tag Archives: branding
All I Want (in My Social Media Feed) for Christmas is You
Dear social media manager,
it’s Christmas time and I’m about to write my wish list. For the sake of it, I would like to clarify that I do not believe in Santa.
Why? you might wonder.
Let’s put it this way: nowadays I’m the one who dresses Santa, prepares his sack and tells him when to ring on the door. So, I’m pretty sure there’s no point sending my wish list to Santa.
Instead I send it to you. (I got a feeling I can get more response this way).
What a Letter to Santa Can Teach You About Building Customer Loyalty
It’s the time of the year when our children write their letters to Santa. Pay attention to your little ones’ current efforts – even very experienced marketeers can learn a few things about marketing and building customer loyalty from those wish lists and letters.
Brand Advocates and What Love Has To Do with It [interview study]
Every brand manager dreams about having their own brand advocates. But what makes people go from follower or fan to fanatic brand advocate? And what must brand managers do to make it happen?
I wanted to find out, so I asked three people about the reasons they became brand advocates.
It was evident that love had a lot to do with it.
The New Rules: Promote Your Excellence [infographic]
I have recently written a couple of posts about personal branding: How to Keep Your Career Alive and Without Personal Branding Your Career is Dead. When you have a clear idea of what your personal brand is, it’s time to communicate it. Hard work is the foundation of success, but it’s not enough. If you’re going to get the opportunities you want, you need to make your excellent results visible to others. It’s the new rules. Therefore, I’ve made an infographic showing some good tips on self-promoting without looking self-centered.
Head in the Klout: My Score Went Up. How About Yours?
I woke up yesterday morning and told my significant other that I was considering a move to Silicon Valley. He shook his head and said that this week’s research for my blog had made me obsessed with excessive numbers completely detached from the real world.
You’re not Judged by Klout Score. Your Digital Presence is.
You’ve probably heard about Klout score. Rumour says it’s so important in Silicon Valley that you’re not admitted to job-interviews if your Klout is lower than 50 (out of 100). Knowing that 20 is the average Klout for the average person and that it’s harder to climb from 30 to 40 than from 10 to 20, it’s pretty tough. (As you can see below, I’m not invited).
Larger Than the Tour Itself: Didi the Devil’s Powerful Brand
Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.
