Tag Archives: branding
A meme is an idea that spreads from person to person within a culture, and on the Internet it often comes in form of an image with a phrase written over it. I bet you’ve seen them posted to Twitter or Tumblr, on Facebook or Pinterest. You may have passed them along in emails, sharing wisdoms with your friends. As banal they may be, there are still things you can learn from them. [tweet this] In this post, I’ll show you how to incorporate meme lessons into your personal branding activities.
It’s the time of the year when our children write their letters to Santa. Pay attention to your little ones’ current efforts – even very experienced marketeers can learn a few things about marketing and building customer loyalty from those wish lists and letters.
Every brand manager dreams about having their own brand advocates. But what makes people go from follower or fan to fanatic brand advocate? And what must brand managers do to make it happen?
I wanted to find out, so I asked three people about the reasons they became brand advocates.
It was evident that love had a lot to do with it.
Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.