Tag Archives: branding
It’s the time of the year when our children write their letters to Santa. Pay attention to your little ones’ current efforts – even very experienced marketeers can learn a few things about marketing and building customer loyalty from those wish lists and letters.
Every brand manager dreams about having their own brand advocates. But what makes people go from follower or fan to fanatic brand advocate? And what must brand managers do to make it happen?
I wanted to find out, so I asked three people about the reasons they became brand advocates.
It was evident that love had a lot to do with it.
Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.