Tag Archives: communicate skills


22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

Former Pixar storyboard artist Emma Coats originally tweeted these storytelling rules: a mix of things she learned from directors and coworkers at Pixar, when listening to writers and directors talk about their craft, and via trial and error in the making of her own films.


5 Bullet-Proof Methods To Connect With Your Audience

You want to connect with your audience. Very well! Now, say after me: What’s in it for them?

Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.

What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!


Rethink Your Advertising Strategy: “You cannot bore someone into buying your product.”

The headline quote comes from David Ogilvy, legendary advertiser who was called  “the most sought-after wizard in today’s advertising industry” by Time in 1962 and since then been seen as the father of advertising with iconic advertising campaigns such as Schweppes, Rolls-Royce and Hathaway Shirts.

purpose_drivingircom 600px

Boost (your) Communication: Do Your Employees Understand Why They Are at Work?

Hi Manager! Have you ever thought about it this way? Do the people at your workplace really understand why they are there? You want to say yes, don’t you? But wait a second and read this first:

personal brand

Build Your Brand Like Bieber

There was a time when Justin Bieber was the only person in the world with the perfect Klout score, (he had 100), but it changed when Klout altered its algorithm in August 2012. Still, with a Klout score of 92, Bieber got an almost perfect online presence, which means he’s one of the most influential people in his niche. He reaches those he aim to reach and they listen, reply and pay it forward. He’s got a personal brand that rocks.


Freshly Pressed Turned Me Into a Guest Blogger

When Christopher Swan, the founder of Accidental Information, asked me to write for them after my story on Klout was Freshly Pressed at WordPress.com, I just had to take a short glance at their site to decide it was the right place for me to contribute. Accidental Information share communication ideas and solutions in a whole new way.


You’re not Judged by Klout Score. Your Digital Presence is.

You’ve probably heard about Klout score. Rumour says it’s so important in Silicon Valley that you’re not admitted to job-interviews if your Klout is lower than 50 (out of 100). Knowing that 20 is the average Klout for the average person and that it’s harder to climb from 30 to 40 than from 10 to 20, it’s pretty tough. (As you can see below, I’m not invited).

An Idiot Abroad

Larger Than the Tour Itself: Didi the Devil’s Powerful Brand

Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.


3 great websites where you can build your virtual business card

Ok, you’ve written your bio. It’s now on paper and it stands out from the crowd. You are ready to present yourself the next time you apply for a job or are about to make a speech or publish an article. But that’s not all. There’s a lot more you can do with your bio. Starting building your personal brand, for example.

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