Tag Archives: communicate skills
Former Pixar storyboard artist Emma Coats originally tweeted these storytelling rules: a mix of things she learned from directors and coworkers at Pixar, when listening to writers and directors talk about their craft, and via trial and error in the making of her own films.
You want to connect with your audience. Very well! Now, say after me: What’s in it for them?
Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.
What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!
Hi Manager! Have you ever thought about it this way? Do the people at your workplace really understand why they are there? You want to say yes, don’t you? But wait a second and read this first:
Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.