Tag Archives: Content marketing


50 Shades of Content To Create This Year

Start this year by looking through all your online content to make sure your marketing message is clear and coherent!

In this post’s slideshare, I have listed 50 ideas of content you either have, or need to create for your website and social media networks. You can use it as a reference or idea bank when going through your resources, or if you’re about to create a brand new content plan for this year.

content marketing

5 Content Marketing Books You Must Read This Year (and 1 SlideShare to Watch)

If you bother to listen to online marketing oracles, content marketing is king this year. I would dare to say that it has always been so, if the decision was up to the consumers, but today e v e r y b o d y is talking about content. Content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Let’s face it – content is in and it’s about time!

Social Media Marketing Predictions for 2013 (Processed and Filtered Through an Independent Brain)

How will social media marketing change next year? Is it in the cards? Nah, predictions are not rocket science, even if some gurus try to convince us otherwise.

brand advocates

Brand Advocates and What Love Has To Do with It [interview study]

Every brand manager dreams about having their own brand advocates. But what makes people go from follower or fan to fanatic brand advocate? And what must brand managers do to make it happen?

I wanted to find out, so I asked three people about the reasons they became brand advocates.

It was evident that love had a lot to do with it. 

How to Make Your Marketing Content Shareable

Marketers dream about creating marketing content which go viral and spreads the name of their brand all over the market. Viral is magic, and most viral content is a result by chance. Something clicks, and people begin to share it. No one really knows why.

You can’t create marketing content that guaranteed will go viral, but what you can do is to create shareable content, that has the opportunity to go viral.

social media marketing

What a Little Black Dress Can Teach Brand Managers About Social Media Marketing

Social Media Marketing is the new black. A worn out phrase, yet it expresses the zeitgeist.

Social Media is a trusted media today, it’s not a fad. Today it’s as necessary in a brand manager’s marketing mix as the little black dress is in any womans wardrobe.

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