Tag Archives: Content marketing
If you bother to listen to online marketing oracles, content marketing is king this year. I would dare to say that it has always been so, if the decision was up to the consumers, but today e v e r y b o d y is talking about content. Content strategy, liquid content, search engines’ love for quality content, 50 shades of content… Let’s face it – content is in and it’s about time!
Every brand manager dreams about having their own brand advocates. But what makes people go from follower or fan to fanatic brand advocate? And what must brand managers do to make it happen?
I wanted to find out, so I asked three people about the reasons they became brand advocates.
It was evident that love had a lot to do with it.