Tag Archives: featured

personal branding

Personal Branding 2.0: Up-Level Yourself [9 examples]

Personal branding is about finding out who you are and craft your career around the true you. It’s also about constantly improving your brand.

The difference between having a stunning personal brand, and having a standard personal reputation, is a clearly defined strategy to elevate your brand image.

online audience

10 Ways to Tell Your Online Audience You Love Them (And One Action You Should Avoid)

We need more love in the world. Why not start with yourself, and dust off your romantic manners online. No, I’m not talking about match-making sites, I’m talking about showing your web audience some love. 

read

Why Your Audience Doesn’t Read What You Write And What You Can Do About It

This post will take you about 2 minutes to read. Will you make it until the end?

Probably not.

In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases.

internal communications

#1 Enemy of Internal Communications: The Curse of Knowledge

I’m gonna tell you a secret. It’s something really personal (aka a suitable topic to address next time at the local hairdresser), and when I reveal what it is, I think it may shake the world a little.

Marketing

Rethink Your Advertising Strategy: “You cannot bore someone into buying your product.”

The headline quote comes from David Ogilvy, legendary advertiser who was called  “the most sought-after wizard in today’s advertising industry” by Time in 1962 and since then been seen as the father of advertising with iconic advertising campaigns such as Schweppes, Rolls-Royce and Hathaway Shirts.

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The New Rules: Promote Your Excellence [infographic]

I have recently written a couple of posts about personal branding: How to Keep Your Career Alive and Without Personal Branding Your Career is Dead. When you have a clear idea of what your personal brand is, it’s time to communicate it. Hard work is the foundation of success, but it’s not enough. If you’re going to get the opportunities you want, you need to make your excellent results visible to others. It’s the new rules. Therefore, I’ve made an infographic showing some good tips on self-promoting without looking self-centered.

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I Was Freshly Pressed! Here’s Why.

The other day I got an email in my inbox: the editor of WordPress wrote that they picked my post Head in the Klout: My Score Went Up. How About Yours? to appear on the Freshly Pressed section on the WordPress home page.

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Why Adding Text Over Photos is the Next Big Thing

One of my favorite lifestyle bloggers has done it f-o-r-e-v-e-r: written text over her images. When I started to use this technique at work at our company intranet, I got from almost zero responses to A LOT over night. And when I played around with Labelbox on my Facebook pics, everybody asked me what tool I used to put the label in the photo.

klout50

You’re not Judged by Klout Score. Your Digital Presence is.

You’ve probably heard about Klout score. Rumour says it’s so important in Silicon Valley that you’re not admitted to job-interviews if your Klout is lower than 50 (out of 100). Knowing that 20 is the average Klout for the average person and that it’s harder to climb from 30 to 40 than from 10 to 20, it’s pretty tough. (As you can see below, I’m not invited).

visitkort

The 29 Most Creative Business Cards You’ve Ever Seen

Building your reputation online, which I wrote about earlier this week, is a necessity in our time, but printed business cards still play an important role for your personal branding strategy. You can put your social media accounts in your business card and of course your name or company’s name, address, email and phone number. Everything that is useful when promoting yourself IRL.

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