Tag Archives: Headlines

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Why Your Audience Doesn’t Read What You Write And What You Can Do About It

This post will take you about 2 minutes to read. Will you make it until the end?

Probably not.

In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases.

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