Tag Archives: Intranet
Long time ago, I was subject to a company reorganization (one of several I’ve been through). At that time, I was running a company newspaper, and the management had decided to let the corporate knife cut the costs.
Merging the paper with the existing intranet was no knockout, neither for me nor my fellow co-workers at the comms department. However, it turned out to be for some others in the company.
This post will take you about 2 minutes to read. Will you make it until the end?
In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases.
You and your team have accomplished something great. Naturally you want to tell it to the rest of the company to get your well-deserved acknowledgement and build your personal brand.
Ever had a bad dream? If so, did it include a hungry beast threatening your intranet? Or were the entire internal comms department chased by an armed ninja?
Probably not. Dreams are rarely about intranets, but real life nightmares are another story. They come true to communications pro’s from time to time.
I’m talking about the internal comms nightmare: the intranet being stabbed by the financial department’s knife.
I was not surprised when my latest post about intranet stats (Why Miserable Intranet Stats May Indicate Success) raised a few different opinions.
Measuring intranets isn’t easy. You can argue forever about what you should and shouldn’t measure and what the numbers say.
How about turning the conclusions from your intranet statistics all around? Your failure becomes your success. What was bad before is now good and vice versa. But how, and why? Let me explain it to you.
Tell me, what is the first word that arise in your head when thinking of your company’s intranet? I’m really curious to hear your answer, but I guess the word “modern” isn’t what comes to your mind, is it?
There’s a lot of things going on in the internal communications and intranet area, but still, many companies communicate like it’s 1999. Perhaps it’s time for a change in your company’s way of handling internal communications? Why not let your intranet take a leap into the future?!