Tag Archives: LinkedIn

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Before You Ask a Comms Pro to Switch a Light Bulb – Watch This Video.

I’ve worked in the comms field for more than a decade, but my mum thinks I work in the IT department.

Why? you may wonder. Well, probably because I work in front of a computer and with an online tool called the intranet. It’s the best explanation I can think of.

Marketing

Rethink Your Advertising Strategy: “You cannot bore someone into buying your product.”

The headline quote comes from David Ogilvy, legendary advertiser who was called  “the most sought-after wizard in today’s advertising industry” by Time in 1962 and since then been seen as the father of advertising with iconic advertising campaigns such as Schweppes, Rolls-Royce and Hathaway Shirts.

Corporate Communication

If people feel nothing, they do nothing: Why Emotions Sell and How to Incorporate Them into Your Marketing.

This week I have posted some articles about the best way to connect with people through the written word: by making them care. Real People’s Stories Make Other People Care is one of the articles I wrote and as an example I shared my own personal story about how social media saved my life (or actually my sanity).

Trends

Rock My World: 5 Communication Skills I Learned From an Elevator

When I travelled to China in 2005, I was amazed over hearing Richard Clayderman music in every chinese elevator, hotel lobby and restaurant cloak room. For you who are not familiar with Richard Clayderman, my best description is that he’s a guy who plays famous songs on his piano in a nice and smooth and fits all-way. I’m sure you’ve heard his music even if you don’t know his name. Richard Clayderman is the king of elevator music. But I didn’t expect him to be so unchallenged in China!

personal brand

Build Your Brand Like Bieber

There was a time when Justin Bieber was the only person in the world with the perfect Klout score, (he had 100), but it changed when Klout altered its algorithm in August 2012. Still, with a Klout score of 92, Bieber got an almost perfect online presence, which means he’s one of the most influential people in his niche. He reaches those he aim to reach and they listen, reply and pay it forward. He’s got a personal brand that rocks.

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Freshly Pressed Turned Me Into a Guest Blogger

When Christopher Swan, the founder of Accidental Information, asked me to write for them after my story on Klout was Freshly Pressed at WordPress.com, I just had to take a short glance at their site to decide it was the right place for me to contribute. Accidental Information share communication ideas and solutions in a whole new way.

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I Was Freshly Pressed! Here’s Why.

The other day I got an email in my inbox: the editor of WordPress wrote that they picked my post Head in the Klout: My Score Went Up. How About Yours? to appear on the Freshly Pressed section on the WordPress home page.

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Why Adding Text Over Photos is the Next Big Thing

One of my favorite lifestyle bloggers has done it f-o-r-e-v-e-r: written text over her images. When I started to use this technique at work at our company intranet, I got from almost zero responses to A LOT over night. And when I played around with Labelbox on my Facebook pics, everybody asked me what tool I used to put the label in the photo.

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Head in the Klout: My Score Went Up. How About Yours?

I woke up yesterday morning and told my significant other that I was considering a move to Silicon Valley. He shook his head and said that this week’s research for my blog had made me obsessed with excessive numbers completely detached from the real world.

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