Tag Archives: @mrsJLSnowman

twitter

How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis

Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department.

Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call, and there were giggles when I introduced myself as Mrs Snowman.

@mrsjlsnowman

4 Things @MrsJLSnowman Learned Me About Online Communities

Online corporate space mostly offers customer service, or is littered with hard sell marketing.

Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand.

It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about the John Lewis Christmas ad, the festive season and snow.

Twitter

How I Brandjacked John Lewis And Ended Up in Twitter Jail

This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“.

Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily Turner set up a Twitter account with the intention of sending a few joke tweets to John Lewis. But things escalated quickly, and soon she found herself at the helm of Twitter account boasting some two and a half thousand followers.

Loading...
Sign up for notifications of new posts and you'll get the newsletter too!
(I promise not to spam your inbox).