Tag Archives: personal brand

personal brand

Build Your Brand Like Bieber

There was a time when Justin Bieber was the only person in the world with the perfect Klout score, (he had 100), but it changed when Klout altered its algorithm in August 2012. Still, with a Klout score of 92, Bieber got an almost perfect online presence, which means he’s one of the most influential people in his niche. He reaches those he aim to reach and they listen, reply and pay it forward. He’s got a personal brand that rocks.

The New Rules: Promote Your Excellence [infographic]

I have recently written a couple of posts about personal branding: How to Keep Your Career Alive and Without Personal Branding Your Career is Dead. When you have a clear idea of what your personal brand is, it’s time to communicate it. Hard work is the foundation of success, but it’s not enough. If you’re going to get the opportunities you want, you need to make your excellent results visible to others. It’s the new rules. Therefore, I’ve made an infographic showing some good tips on self-promoting without looking self-centered.

Put a Brand Building Activity into Your Everyday Do-list [video]

Last week I wrote about that lack of personal branding is the death to your career and I also shared some great articles on how to keep your career alive. Today I’d like to share a video with William Arruda, a personal branding guru. In this video he tells us how to incorporate our own personal brand into the corporate brand by developing our own communication plan and put a brand-building activity into our everyday do-list.

Head in the Klout: My Score Went Up. How About Yours?

I woke up yesterday morning and told my significant other that I was considering a move to Silicon Valley. He shook his head and said that this week’s research for my blog had made me obsessed with excessive numbers completely detached from the real world.

You’re not Judged by Klout Score. Your Digital Presence is.

You’ve probably heard about Klout score. Rumour says it’s so important in Silicon Valley that you’re not admitted to job-interviews if your Klout is lower than 50 (out of 100). Knowing that 20 is the average Klout for the average person and that it’s harder to climb from 30 to 40 than from 10 to 20, it’s pretty tough. (As you can see below, I’m not invited).

Larger Than the Tour Itself: Didi the Devil’s Powerful Brand

Speaking of personal branding, whose importance I wrote about yesterday, Berlin citizen Didi Senft has positioned himself as a mascot of Tour de France and has been a constant presence at the Tour over the past two decades.

Without Personal Branding Your Career is Dead [infographic]

When you read the headline of this post, you may question why you need to promote yourself as a brand. Isn’t personal branding to go too far for ordinary people who have ordinary jobs?

I don’t think so. The world has changed a lot the last years and branding yourself as well as building your brand online has become a necessity to stand out from the crowd, whether you are Justin Bieber or Maria at the reception desk. Without it, your career will be dead.

How Do You Communicate Your Skills?

Have you ever thought about how you present yourself, your skills and who you are? Or how others do it? If you have, you’re like me.

This blog will cover how to improve your communication skills in all areas related to yourself, your community and your professional life. I’m determined to uncover the secrets of how successful people and companies communicate. Follow me on my journey!

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