Tag Archives: storytelling
You want to connect with your audience. Very well! Now, say after me: What’s in it for them?
Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.
What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!
The outcome of a balanced and well-crafted content strategy should be to gently push customers and employees in a desired direction.
What’s the best way to do this?
Let’s freshen up our memories from the post The Clue to a Great Story: Make Me Care, and point out that if people care they are more likely to act.
Storytelling. You’ve probably heard the term for some years now, even if it’s not a new thing. It’s been around for thousands and thousands of years. But the call for using storytelling as a communication tool is everywhere today. “Use storytelling as a marketing tool, tell your own personal story when networking, educate through storytelling…” It sounds very reasonable, but when you’re sitting behind your desk and trying to create that special story, it isn’t that easy, is it? You’re not just supposed to tell some story, you are supposed to create a story who make people care and act.