Tag Archives: Twitter


How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis

Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department.

Early on, @johnlewisretail responded to @mrsjlsnowman’s cheeky request for smaller gloves with a goodwill offer of an exchange. They asked me to give them a call, and there were giggles when I introduced myself as Mrs Snowman.


4 Things @MrsJLSnowman Learned Me About Online Communities

Online corporate space mostly offers customer service, or is littered with hard sell marketing.

Few spaces nurture conversation with a gentle curator to develop an online community, brought together by the love of a brand.

It’s amazing just how many people want to do just that. @mrsjlsnowman filled that gap, there to simply chat about the John Lewis Christmas ad, the festive season and snow.


How I Brandjacked John Lewis And Ended Up in Twitter Jail

This is the second post in a series about how Emily Turner invented the @MrsJLSnowman Twitter account. Read the first post here: “Why I Invented @MrsJLSnowman And How It Turned Out To Be A Lesson In Social Media Strategy“.

Resume: After noticing John Lewis had failed to take its popular Christmas ad stars online, Emily Turner set up a Twitter account with the intention of sending a few joke tweets to John Lewis. But things escalated quickly, and soon she found herself at the helm of Twitter account boasting some two and a half thousand followers.

online audience

10 Ways to Tell Your Online Audience You Love Them (And One Action You Should Avoid)

We need more love in the world. Why not start with yourself, and dust off your romantic manners online. No, I’m not talking about match-making sites, I’m talking about showing your web audience some love. 

internal comms

It’s Official: Internal Communication IS Boring

The other day, I performed a mini-survey on Twitter. I sent out a question: Does Internal comms bore you? What can I say? Internal communication bore people. A lot.


Social Media Marketing Predictions for 2013 (Processed and Filtered Through an Independent Brain)

How will social media marketing change next year? Is it in the cards? Nah, predictions are not rocket science, even if some gurus try to convince us otherwise.


The Importance of Saying Thank You

We don’t celebrate Thanksgiving in Sweden. I had to search the web to really get a grip of what it is. Protestant reformation, harvest, a replacement for church holidays and survival of long journeys seem to be some of the reasons people celebrate Thanksgiving. (Note: I was only skimming the search results).


22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

Former Pixar storyboard artist Emma Coats originally tweeted these storytelling rules: a mix of things she learned from directors and coworkers at Pixar, when listening to writers and directors talk about their craft, and via trial and error in the making of her own films.


Loneliness is a Place on Earth or How Social Media Saved My Life

I’m pretty sure we all have our own social media stories, whether they are life changing or not. Do read mine and feel free to share your own. I’d love to hear it!

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