Tag Archives: Writing and Editing
You want to connect with your audience. Very well! Now, say after me: What’s in it for them?
Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.
What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!
My headline for Tuesday’s post was Why Writing Text Over Photos is the Next Big Thing. I’d like to stick to that subject by discussing if this light-hearted way to digest information will kill the readings of longer and more quality packed articles.