Tag Archives: Writing
This post will take you about 2 minutes to read. Will you make it until the end?
In a text longer than 100 words, people tend to read only 20 % of it. This text is 298 words long, so you’ll probably just scan through it, looking for keywords and highlighted phrases.
You want to connect with your audience. Very well! Now, say after me: What’s in it for them?
Say it loud to yourself. Say it to your co-worker in the cubicle to your right. Say it again and again until you’re sure you’ll never forget it.
What’s in it for them. What does that mean? I’ll tell you: To know the answer to the question “what’s in it for them?“, is the first and most important secret you should know of when you’re about to connect with an audience. Read on for the explanation!
My headline for Tuesday’s post was Why Writing Text Over Photos is the Next Big Thing. I’d like to stick to that subject by discussing if this light-hearted way to digest information will kill the readings of longer and more quality packed articles.
Maybe you’ve been thinking about writing your personal bio for a while but haven’t settled the matter yet? Here is a mini-guide to bio writing and a couple of links which in-depth gives you the key to writing a killer bio.
I suppose you want to look good. You want to look good when you see yourself in the mirror, when you go to work, when you attend an event or a friends party. And you probably want to look good in the social media sphere, for example on Facebook.